Riyadh, Saudi Arabia: Hisense has officially partnered with Real Madrid in a major three-year sponsorship deal covering Spain, Africa, and the Middle East. Announced at Hilton Riyadh Hotel, the agreement marks a milestone for Hisense’s global sports marketing strategy.
The partnership includes sponsorship of Real Madrid’s men’s and women’s teams across all competitions, including the UEFA Champions League and Supercopa de España. As part of the collaboration, Hisense will launch a limited-edition 100-inch co-branded TV to enhance the fan viewing experience.
Mr. Leo Hu, General Manager of Hisense Saudi Arabia, highlighted the synergy between Real Madrid’s legacy of excellence and Hisense’s commitment to innovation. This partnership is expected to deepen fan engagement in the Middle East while strengthening Hisense’s brand presence through sports.
Hisense, already a sponsor of UEFA Euro and FIFA World Cup, aims to deliver immersive, high-tech experiences to football fans globally through this dynamic collaboration with one of the world’s most iconic football clubs.
