Riyadh, Saudi Arabia – Hisense, a leading global brand in consumer electronics and home appliances, proudly announced its official sponsorship of Real Madrid, one of the most prestigious football clubs in the world. The announcement took place at the Hilton Riyadh Hotel and was attended by Mr. Leo Hu, General Manager of Hisense Saudi Arabia, alongside major retail partners, press, and media representatives.
This significant three-year sponsorship covers Spain, Africa, and the Middle East, offering Hisense extensive exposure to passionate fanbases across these regions. Real Madrid continues to captivate millions with a roster featuring global icons like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, while also boasting a rich history of legendary players such as Cristiano Ronaldo, David Beckham, and Zinedine Zidane.
The partnership will include sponsorship of Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España, which will be held in Saudi Arabia. This collaboration is expected to deepen fans’ connection with the club, particularly in the Middle East.
To commemorate the partnership and their shared commitment to innovation and excellence, Hisense and Real Madrid will launch a limited-edition co-branded 100-inch TV, promising an unparalleled home viewing experience for fans worldwide.
Commitment to Success: Hisense, known for its cutting-edge TVs and home appliances, has previously made waves in the sponsorship world with its support for the UEFA European Championships and the FIFA World Cup. Through this new collaboration, the brand aims to engage audiences with the excitement of Real Madrid football.
The groundbreaking 100-inch TV will deliver unbeatable picture quality and immersive sound, bringing fans closer to the action than ever before. Through this dynamic partnership, Hisense and Real Madrid are set to captivate football fans and consumers with top-notch products and services.
Mr. Leo Hu, General Manager of Hisense Saudi Arabia, expressed his enthusiasm: “We are incredibly proud and excited about this partnership. Real Madrid’s passion, success, and commitment perfectly align with our strategy at Hisense to connect with consumers through sports sponsorship and elevate the Hisense brand. We are excited about the opportunities that lie ahead and are committed to providing fans with engaging experiences and enhancing the football viewing experience through cutting-edge technology.”
Hisense remains dedicated to technological innovation, consistently developing new and exciting products for consumers worldwide. From laser TVs to ULED TVs, the company is focused on elevating the home viewing experience for football fans and beyond. With this partnership, Hisense and Real Madrid embark on an electrifying journey together, promising to deliver unparalleled experiences to fans around the globe.
