PepsiCo launches new beverage brand, ‘Sting’ in Saudi Arabia

By: TN Media News | Riyadh, Saudi Arabia


A New Era in Energy Beverages:

PepsiCo has officially launched its energizing beverage brand, Sting, in the Kingdom of Saudi Arabia. The launch took place at The Boulevard, Riyadh’s prominent entertainment hub, and introduced consumers to a bold new flavor experience.

With its refreshing taste and vibrant energy, Sting aims to redefine the beverage landscape in the region.

A Dynamic Launch Event:

The brand made a striking debut by taking over every screen at The Boulevard. A dedicated Sting booth has also been set up at Wonder Garden, offering a permanent space for visitors to experience the drink.

Guests at the event engaged in interactive zones that highlighted Sting’s bold identity. These immersive experiences allowed visitors to connect with the brand in exciting and memorable ways.

PepsiCo’s Commitment to Innovation:

Omar Aboul Hassan, Senior Marketing Director for Beverages at PepsiCo Africa, Middle East, and South Asia, shared the company’s vision:

“As part of our ongoing commitment to shaping the future of beverages, we are proud to launch Sting in Saudi Arabia. With a focus on quality and great taste, Sting offers consumers an exciting new way to refresh and energize their day.”

He expressed confidence that the product would be well received by Saudi consumers.

Designed for a Bold Generation:

Sting is crafted for individuals seeking a powerful, revitalizing boost at any time of day. The beverage combines intense flavor with a refreshing finish, targeting a new generation of energy drink enthusiasts.

The Sting booth, set to remain a long-term feature, will continue to offer samples, host interactive challenges, and provide fans with a bold and vibrant brand experience.

A Long-Term Presence in the Kingdom:

With its strong debut, Sting is expected to become a key player in Saudi Arabia’s energy drink market. PepsiCo’s strategic focus on innovation, local engagement, and interactive marketing is evident in this launch.

As the Sting experience unfolds at Boulevard Riyadh, PepsiCo reinforces its position as a market leader introducing global trends tailored for local tastes.


Sting is not just a drink it’s a lifestyle experience now energizing Riyadh’s most iconic destination.