by: TN Media News:
Trendyol, a global e-commerce leader, has unveiled its first own-brand womenswear collection for Ramadan in the GCC. This exclusive launch marks a milestone for the brand since its regional debut.
A Modern Take on Modest Ramadan Fashion
Titled “Serenity in Style”, the new collection combines modest fashion with contemporary design. It reflects the tranquil spirit of Ramadan through soft color palettes, flowing fabrics, and elegant silhouettes. Created by Trendyol’s in-house design team and manufactured in Türkiye, the 105-piece range is now available across Saudi Arabia, UAE, Qatar, Oman, Bahrain, and Kuwait.
Key Pieces and Design Aesthetic
The collection includes: Romantic chiffon dresses, Satin evening gowns, Multi-use dresses and kaftans, Abayas and tailored blazer sets, Blouses with dramatic collars, bows, and cuff details
Design elements such as ruffles, belts, voluminous sleeves, and layered skirts add depth and elegance. Ideal for iftar and suhoor events, these pieces balance tradition with a modern edge.
Designer Insights and Fabric Innovation
İrem Çağrı Yılandil, Head of Trendyol’s Gulf Operations, said the Spring/Summer 2024 catwalk trends inspired the collection. Key features include:
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3D floral patterns, Semi-transparent chiffon, Ostrich feathers and tassels, Dreamy flower motifs
“These silhouettes are more voluminous and tailored than our standard range,” Yılandil noted. “We’ve included handmade floral details, pearl embellishments, and versatile capes to offer women flexible and stylish options.”
Engaging Launch and Regional Impact
To celebrate the launch, Trendyol is running a full-scale marketing campaign. This includes outdoor ads, digital content, CRM initiatives, and a Pop-Up showroom at Al Nakheel Mall in Riyadh. The showroom will remain open for two weeks.
Turkish actors Halit Özgür Sarı and Simay Barlas made a special appearance last Friday, attracting hundreds of fans and adding star power to the launch.
Rapid Growth in the Region
Trendyol entered the GCC market in late 2023. In a short time, it became one of the most downloaded shopping apps in the region, already serving over 1 million active customers.
With this launch, Trendyol reinforces its commitment to blending cultural relevance with global fashion trends, offering GCC women style choices that are elegant, modern, and modest.
