Riyadh, KSA – In a groundbreaking celebration of artistic expression, Apparel Group’s leading fashion footwear brand, Steve Madden, is thrilled to announce the launch of its second collaboration with the self-made Saudi designer, entrepreneur, and influential fashion figure, Fozaza, a.k.a Alanoud Badr for 2024 Ramadan season. The collaboration celebrated its launch with a series of events, starting with a UAE preview on February 26th. This led to a highlight event at the Bab Al Saad resort in Diriyah, Riyadh, co-hosted with Sayidaty, showcasing the partnership’s continued commitment to Middle Eastern talent.
The “Beyond Boundaries” collection emerges as a testament to innovation, encapsulating the playful, chic essence that characterizes both Steve Madden and Fozaza. This collaboration ventures into new realms of fashion, aiming to captivate those bold enough to define their personal style and make a statement. The collection distinguishes itself with a unique style that ingeniously melds fun elements with chic sophistication, commanding the attention of fashion enthusiasts globally.
The launch event in Riyadh was a confluence of fashion, beauty, lifestyle, and influential figures, drawing over 250 notable personalities including H.H Princess Hind Bint Saud, and celebrities like Keenaz Hakeem, Layan Abdullah, and Mutlaq Al Sultan among others. Their presence underscored the collection’s appeal and the widespread support for fostering Middle Eastern talent.
Neeraj Teckchandani, CEO of Apparel Group, expressed his enthusiasm for the collaboration, saying, “The ‘Beyond Boundaries’ collection is a significant step in our commitment to celebrating and promoting the remarkable talent in the Middle East. Working with Fozaza, we aim to push the boundaries of conventional fashion while embracing the diverse heritage that enriches this region.”
Fozaza, reflecting on the collaboration, expressed, “Joining forces with Steve Madden for the ‘Beyond Boundaries’ collection has been an empowering journey. This partnership is all about showcasing individuality and the strength of collaboration. We’re excited to present a collection that transcends all boundaries and challenges fashion norms, while celebrating bold, self-expressive styles.”
Steve Madden also commented on the collaboration’s significance, saying, “Our work with Fozaza on the ‘Beyond Boundaries’ collection represents our mutual aspiration to redefine fashion limits and celebrate personal style. This collection is a tribute to those who dare to stand out and be unapologetically themselves. It’s about authenticity. It’s about embracing individuality”.
As the ‘Beyond Boundaries’ collection unveiled across the Middle East, its launch in Riyadh marks a significant milestone in celebrating and empowering the region’s talent during the Ramadan season. This collaboration not only showcases the dynamic potential within the Middle East but also serves as a beacon of inspiration for aspiring talents globally.
