By TN Media News Pakistan
The Middle East loyalty market is undergoing a transformation, as showcased at the Global Loyalty Connect event held at the Dubai World Trade Center on April 23–24, 2024.
With over 3,000 participants and 800 global brands attending, the event highlighted the region’s unmatched progress in technological and loyalty solutions.
UAE Loyalty Market Set for Billion-Dollar Growth
The UAE loyalty market is expanding at a remarkable pace. In 2023, it was valued at US$1.42 billion, and forecasts predict it will reach US$2.23 billion by 2028.
By comparison, the global loyalty market is expected to grow to US$44 billion by 2032.
Several factors drive this growth:
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Increasing consumer demand for reward programs
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More options for points redemption
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Enhanced customer engagement strategies
The competitive landscape in the UAE encourages brands to adopt the latest technologies to stay ahead.
Dsquares Launches AI-Driven Loyalty Platform
At the event, Dsquares, a leading B2B loyalty and rewards solutions provider, took center stage. As the main sponsor of Global Loyalty Connect, Dsquares launched its AI-enabled Campaign Command Center.
This advanced platform empowers businesses to:
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Run data-driven marketing campaigns
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Create hyper-personalized experiences
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Improve customer retention and acquisition
CEO Marwan Kenawy Highlights AI’s Role
Marwan Kenawy, CEO of Dsquares, emphasized the role of artificial intelligence in modern marketing.
He stated,
“Our platform allows marketers to build personalized, relevant connections with customers. The rapid evolution of big data, AI, and machine learning is opening new doors for market expansion. The UAE and Saudi Arabia are leading this shift.”
Introducing Loyalty Platforms for Apple Vision Pro:
Dsquares also introduced customer loyalty platforms for Apple Vision Pro devices, setting a new standard in customer engagement.
This innovative technology allows users to:
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Access an interactive loyalty marketplace
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Enjoy personalized gamification experiences
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Connect with brands through augmented reality
These new tools enable businesses to build deeper connections with customers, driving loyalty through immersive technology.
Khaled Nazif on Emerging Technologies:
Khaled Nazif, COO of Dsquares, discussed the future of loyalty marketing.
He commented,
“We are just scratching the surface of what emerging technologies can do. With Apple and META investing heavily in AR headsets, immersive experiences will soon become the norm. At Dsquares, we are ready to embrace this exciting future.”
Key Industry Discussions on Loyalty Trends:
Dsquares also led keynote sessions and expert panels during the event. Topics included:
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Omnichannel loyalty and personalization
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Data ownership and consumer trust
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Gamification in reward systems
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Adoption of emerging technologies in loyalty programs
Industry leaders shared insights across sectors such as:
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Banking and finance
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Telecommunications
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Retail and FMCG
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Travel and hospitality
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Automotive and petroleum
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E-commerce
Expansion Plans in the GCC Region:
To close the event, Marwan Kenawy discussed Dsquares’ expansion plans in the GCC market.
He remarked,
“As we grow our presence in the GCC, we understand the need for innovative marketing strategies fueled by technology. We are committed to evolving with market demands and delivering advanced loyalty solutions.”
