by: TN Media News: 7UP® is helping people cool down this summer with a creative new campaign. As temperatures rise across the Middle East and South Asia, the brand is delivering a “Super Duper Refresher” experience.
Cities like Riyadh, Karachi, Cairo, and Dubai regularly face extreme summer heat. To help people stay cool, 7UP launched its “7 Days of Super Duper Summer” campaign. The idea? Show how refreshing 7UP can be—just like snow in summer!
Snow in the Summer? Yes, Really!
From July 14 to July 20, social media feeds were filled with surprising videos. These clips showed snow falling in hot places, like:
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A rooftop in Dubai
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A street in Karachi
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A market in Cairo
Each video started with someone opening a can of 7UP. Suddenly, the scene turned into a snowy moment. It was a fun way to show how refreshing 7UP can be on a hot day.
New Flavors for Summer 2025
7UP is also launching new flavors this summer:
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7UP Mint Mojito: A mix of lemon-lime fizz with mint. Available in Egypt, Pakistan, Saudi Arabia, Kuwait, India, and the UAE.
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7UP Pink Lemonade: A sweet and tangy blend of lemon-lime and raspberry, now in the UK.
These new flavors give fans more ways to enjoy a cool, refreshing break.
Why This Campaign Matters
7UP’s recent research shows how heat affects people’s daily lives. The brand asked 8,000 people from hot countries like the UAE, Pakistan, India, Saudi Arabia, and Egypt how they feel about summer heat.
The results?
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2 out of 3 people said they would love to be covered in snow on a very hot day.
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Many said normal tasks take longer in extreme heat.
That’s why 7UP created this campaign. It’s not just about drinks—it’s about bringing a cool moment of fun and relief.
Cool Collabs with Celebrities and Influencers
To spread the message, 7UP worked with famous people and online creators. They shared their own “snow in summer” videos, showing how opening a can of 7UP brings instant refreshment.
Salman Butt, Senior Marketing Director at 7UP, explained:
“When it’s too hot, sometimes you just need a cool break. That’s what 7UP is all about—fun, freshness, and feeling better when the heat gets too much.”
The Grand Finale
On July 20, 7UP shared a final video showing highlights from all seven days and seven cities. The message was clear:
“This summer, 7UP didn’t just show up it snowed up.”
7UP is a PepsiCo brand for all countries outside the United States.
