By TN Media News | Riyadh
Beauty World Saudi Arabia, the Kingdom’s premier trade fair for beauty, fragrance, and wellness, will hold its fifth edition from April 21-23, 2025, at the Riyadh International Convention and Exhibition Centre (RICEC). The event highlights Saudi Arabia’s rising status as a global fragrance hub amid a $7.21 billion market.
The Finished Fragrance and Fragrance Compounds segment has grown 60% in exhibitors since last year. New participants include Meet Luzi (Switzerland), Sozio (France), and Laurelle London (UK), reflecting increasing demand for sustainable and high-quality fragrance solutions.
Key trends such as sustainability, green chemistry, clean labels, and niche luxury brands will be featured. Traditional regional scents like oud, incense, and Bukhoor will also receive special focus alongside innovative technologies like EcoBoost and Aroma Wellness.
Prestigious brands, including Vivace Perfumes from Qatar and Stéphanie de Bruijn from France, will debut exclusive collections. Vietnamese exhibitors Hoang Giang Agarwood and Binh Nghia Agarwood will showcase premium oud products, emphasizing the region’s cultural ties to these fragrances.
Saudi Arabia’s fragrance market is rapidly expanding due to Vision 2030-driven economic growth and rising consumer spending. The region is expected to see an 11% growth in luxury fragrance consumption from 2022 to 2027.
Attracting over 15,000 visitors worldwide, the event offers a vital platform for networking, trend-spotting, and exploring the Middle East’s rich scent heritage. Bilal Al Barmawi, CEO of 1st Arabia Trade Shows & Conferences, expressed excitement about showcasing cutting-edge innovations and fostering future market growth.
Beauty world Saudi Arabia 2025 promises to be a key event for industry professionals eager to engage with the Kingdom’s flourishing fragrance sector.
