From March 30 to April 5, 2024, shoppers across all LuLu stores in Saudi Arabia can enjoy a delicious variety of premium Italian fruits during the popular “Let’s Eatalian” promotion. This event offers over 10 varieties of sweet and crunchy Italian apples, succulent green and golden kiwis, and the beloved Angys Italian winter pear.
Premium Quality Italian Fruits for Saudi Shoppers
The “Let’s Eatalian” promotion coincides with Italy’s winter fruit harvest, ensuring shoppers receive fresh, top-quality fruits full of sweetness and nutrition. These premium fruits promise a delightful taste experience for customers seeking healthy and tasty options.
Partnership Between LuLu Group and Italian Trade Agencies
The event is supported by the Italian Trade Agency and the Italian Trade Commissioner. This partnership aims to raise awareness about Italy’s top-quality food and ingredients. LuLu Group’s investment in a state-of-the-art sourcing office in Malpense, Milan, has helped bring exclusive Italian products directly to Saudi shelves.
Promoting Healthy Eating in Saudi Arabia
Shehim Mohammed, LuLu Hypermarkets Saudi Arabia Director, emphasizes the importance of fruits in a healthy diet. He notes that fruits play a key role in the “5-a-day” recommendation of consuming at least five types of fruits and vegetables daily for good health. The collaboration between LuLu and the Italian embassy makes this promotion especially beneficial for shoppers.
