lululemon Expands Its Footwear Offerings with New Casual and Performance Styles, Including the Brand’s First-Ever Men’s Collection

Dubai, United Arab Emirates, 20 May 2024: lululemon has unveiled its 2024 spring and summer footwear collection today, with new casual and performance innovations, including the brand’s first men’s collection. Leading the charge is the cityverse, the brand’s debut casual sneaker for men, catering to the urban explorer. lululemon has also introduced beyondfeel, a new running model to its performance line-up. The collections are available in both men’s and women’s styles, online and in selected stores across UAE and KSA.

With the goal of achieving an unparalleled fit for all, lululemon built custom, distinct last for male and female feet that serve as the foundation for the unique attributes to the designs. The brand studied the differences in foot shape between men and women, taking into consideration how each body moves, before fine-tuning for the intended activity. For example, the beyondfeel running shoe contains seven different combinations of upper materials, foam compounds, and construction methods between the men’s and women’s designs to achieve optimal comfort, fit and performance.
cityverse cityverse, lululemon’s first casual sneaker and first-ever men’s footwear is an elevated everyday staple that blends comfort and style. It brings the best of technical performance to a casual sneaker through a midsole that provides superior cushioning and contours to the foot for all-day comfort. cityverse is offered in a men’s and women’s style and will come in two colourways.The soft foam 3D moulded insole, designed for luxurious cushioning and a patterned outsole for superior traction on various surfaces, cityverse offers maximum comfort and durability without compromising style. Designed to tackle the diverse terrains and bustling city streets, cityverse seamlessly combines cutting-edge technology with sophisticated design elements, ideal for urban explorers seeking both style and advanced comfort in their footwear.
beyondfeel
The second groundbreaking launch for lululemon is the brand’s newest performance running shoe, beyondfeel. Featuring seven different combinations of upper materials, foam compounds and construction methods between both the men’s and women’s designs to achieve optimal comfort, fit and performance, each informed by foot morphology and biomechanical insights to create an unrivaled fit and feel.

Crafted with cutting-edge technology, beyondfeel prioritises cushioning to deliver a softer heel-to-toe glide. lululemon’s exclusive supercritical midsole foam, combined with strategic ventilation and support in the mesh upper, ensures an effortless and comfortable run. Confident traction and flexion in the outsole provide stability and cushioning, while the enhanced foam in the forefoot supports each foot’s unique landing pattern.

With an additional flex groove mirroring every foot strike, beyondfeel offers a smooth and seamless running experience, empowering athletes to conquer every mile with confidence. The beyondfeel running show has been designed with the modern athlete in mind, set to embark on a journey of peak performance. Available in 5 colourways, the latest technology is breaking new ground in the men’s shoe category while always ensuring inclusivity with options for women, beyondfeel epitomises running shoe excellence.

Whether you’re striving for peak performance on the track or seeking stylish comfort on the city streets, lululemon’s beyondfeel and cityverse are your go-to companions for every stride and adventure. For more information on lululemon footwear, visit lululemon.me.

Availability and Pricing:
beyondfeel is available for purchase online and at select lululemon stores –
The Dubai Mall, UAE
Mall of the Emirates, UAE
The Galleria Al Maryah Island, UAE
Red Sea Mall, KSA

cityverse is available for purchase at select lululemon stores –
The Dubai Mall, UAE
Mall of the Emirates, UAE
The Galleria Al Maryah Island, UAE
Red Sea Mall, KSA