Dubai, UAE: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, has officially launched Campa Cola in the UAE at the 30th edition of Gulfood, the world’s largest F&B sourcing event. This marks RCPL’s first entry into the UAE, signaling a strong commitment to the region’s market.
Campa Cola, an iconic Indian brand with a cult following in the 1970s and 1980s, was acquired by RCPL in 2022. The brand was successfully revived in India in 2023, and now, in collaboration with regional partner Agthia Group, it is set to make its debut in the UAE beverage market.
Ketan Mody, COO of Reliance Consumer Products, expressed excitement about Campa Cola’s arrival in the UAE, emphasizing the company’s long-term vision for growth in the region. “Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of today’s youth,” he stated, highlighting the brand’s potential to spark nostalgia among Indian expats and attract a new generation of consumers in the UAE.
Agthia’s CEO, Alan Smith, also shared enthusiasm for the partnership, citing the nostalgia that Campa Cola brings to the significant Indian expatriate community in the UAE. He expressed confidence that the brand will resonate with both Indian expats and local consumers, further strengthening Agthia’s position in the competitive beverage market.
The Campa portfolio will initially include Campa Cola, Campa Lemon, Campa Orange, and Cola Zero, all featuring refreshed red and purple packaging. The launch promises a modern, affordable beverage option, appealing to UAE consumers with its refreshing taste and vibrant energy.
