by: TN Media News:
Apparel Group, a global leader in retail and lifestyle brands, successfully hosted the first-ever Skechers Social Event at View Mall Riyadh on March 6, 2024. The event marked a major milestone for Skechers in Saudi Arabia, combining fashion, innovation, and influencer engagement to connect with a growing community of style-conscious consumers.
Launch of New Collections
During the event, Skechers unveiled its latest collections:
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Skechers UNO range with signature air-cushioned comfort, Skechers Street range blending urban style with performance wear, A limited-edition Eid collection fusing traditional elegance with modern design, The event created a lively and immersive experience that celebrated both fashion and individuality.
Influencer and Community Engagement
Renowned influencer Hassan Ghoneim played a key role in energizing the event. His content, tailored for multiple social media platforms, helped drive online engagement and bring the in-store excitement to a wider audience.
The event also attracted major influencers and media personalities, reinforcing Skechers’ growing presence in the Kingdom.
Innovation Beyond Sport
As a leading lifestyle and performance brand, Skechers is redefining how brands interact with communities. Moving beyond traditional sports-centric events, the Riyadh gathering highlighted a new era of creative, community-first engagement.
The collections on display reflected Skechers’ commitment to innovation and comfort—key pillars that resonate strongly with modern consumers.
Statement from Apparel Group CEO
Mr. Neeraj Teckchandani, CEO of Apparel Group, commented:
“The Skechers Social Event in Riyadh marks a pivotal chapter for our brand in the Kingdom. It reflects our dedication to engaging with the community in dynamic and inspiring ways. Highlighting our latest collections, this event sets a new standard for brand interaction.”
His remarks underscore the brand’s strategy to deepen connections with local audiences and enhance visibility in one of the region’s most fashion-forward markets.
Future of Skechers in the GCC
The success of the Skechers Social Event signals promising growth for the brand across the Gulf region. With a focus on lifestyle innovation, community integration, and customer experience, Skechers is set to expand its impact in the Saudi fashion and retail landscape.
