ASB Capital Launches in the DIFC Bridging Regional and Global Markets.

Dubai February 17, 2025: ASB Capital, an asset management firm licensed by the Dubai Financial Services Authority (DFSA), has officially launched in the Dubai International Financial Centre (DIFC) with $4.5 billion in assets under management (AUM). The firm provides bespoke wealth and asset management solutions, including public markets, private equity, real estate, and investment banking.

Rafik Nayed, CEO of Al Salam Bank and Managing Director of ASB Capital, stated that the firm aims to redefine asset management by connecting the MENA region with global markets. “ASB Capital is uniquely positioned to offer tailored solutions for high-net-worth individuals, family offices, and institutional investors seeking diverse strategies to access high-growth GCC markets and global opportunities,” he said.

Senior Executive Officer Hichem Djouhri added that ASB Capital’s strategic location in the DIFC positions it as a key player in connecting regional investors with international markets. Djouhri, with over 18 years of experience in firms like Three Comma Capital and Shuaa Capital, highlighted the firm’s focus on multi-asset strategies and long-term sustainable growth.

ASB Capital’s portfolio includes global equities, sukuk, high-yield sukuk, ETFs, private equity, real estate, and private credit funds. Its investment banking division offers expertise in capital markets, M&A, and syndication, while strategic partnerships with global financial leaders like DWS XTrackers and State Street Global Advisors enhance its ability to deliver innovative solutions.

The firm leverages advanced AI and machine learning technologies to optimize decision-making and portfolio management, ensuring high performance and client satisfaction. ASB Capital’s goal is to provide clients with diversified investment strategies aligned with their financial objectives, driving sustainable growth and long-term value.