by: TN Media News:
Apparel Group’s homegrown brand, R&B, has successfully launched its exclusive Ramadan Collection at a grand event held on February 29th at Park Avenue Mall, Riyadh. The showcase highlighted R&B’s ongoing commitment to delivering affordable, high-quality fashion with a touch of tradition for the festive season.
A Celebration of Fashion and Culture
The launch event drew an impressive crowd, including fashion influencers, industry leaders, and media representatives from Riyadh and beyond. The atmosphere reflected both glamour and cultural richness, creating the perfect setting to unveil the new collection.
R&B’s latest line embraces a unique blend of traditional elements and modern design, making it ideal for Ramadan. The collection captures the festive spirit while ensuring comfort, style, and accessibility for customers across the region.
Leadership Insights on the Ramadan Collection
Speaking at the event, Neeraj Teckchandani, CEO of Apparel Group, shared his thoughts on the collection’s significance:
“The launch of our Ramadan Collection marks a proud moment for R&B. We are thrilled with the positive response from our guests. This event is more than just a fashion showcase it’s a celebration of cultural heritage and the connection we share with the communities we serve. We look forward to continuing our journey of offering fashion-forward yet accessible clothing to our valued customers.”
R&B’s Growing Presence in Saudi Arabia
Since its establishment in 2012 and expansion into Saudi Arabia in 2014, R&B has rapidly grown into a key player in the region’s fashion industry. Today, the brand operates 49 stores across Saudi cities, becoming a go-to fashion destination for shoppers seeking trendy yet affordable styles.
R&B’s in-house design team plays a pivotal role in the brand’s success. Their dedication to keeping up with global fashion trends ensures fresh collections every season, catering to the diverse tastes of the GCC and Indian markets.
A Brand Focused on Accessibility and Innovation
R&B’s Ramadan Collection embodies the brand’s mission: making fashion accessible to all without compromising on quality or design. By combining cultural inspiration with modern aesthetics, the collection reflects the values of community, tradition, and innovation that define R&B.
The successful launch event in Riyadh cements R&B’s status as a leading fashion brand in the region, particularly during important cultural seasons like Ramadan.
