Riyadh, Saudi Arabia: Hunger Station, Saudi Arabia’s leading food delivery app, has partnered with Snapchat to launch the Great AR Hunger Hunt. This is the first and largest geo treasure hunt using augmented reality (AR) technology across Saudi Arabia and worldwide. The game uses Snap’s geofenced AR objects to deliver an immersive experience through Snapchat lenses.
Innovative Marketing Meets AR Technology
Earlier in 2024, Hunger Station unveiled a fresh brand identity, capturing attention across the Kingdom. This rebranding laid the foundation for this groundbreaking partnership with Snapchat. The collaboration targets youth and aims to deliver memorable digital marketing experiences that resonate deeply.
The Great AR Hunger Hunt blends physical and digital worlds. Players in Riyadh and Jeddah use Snapchat to find virtual branded boxes hidden around the cities. Over 9 million players are expected to join the hunt, interacting with Hunger Station’s new brand character and earning points through fun game challenges.
How to Play the Great AR Hunger Hunt
Snapchat users can access the AR map by pointing their phones downward, revealing the familiar Snap Maps interface with an exciting twist. Participants search for branded boxes and collect them to score points. For users outside Riyadh and Jeddah, a mini-game version is available, allowing them to play and collect points from their own locations.
Leaders Speak on the Partnership
Mohammed Jifri, CMO of Hunger Station, said, “Celebrating our rebranding with Snapchat marks a significant step in our journey of creativity and innovation. We’re not just delivering food but also unforgettable digital experiences.”
Abdulla Alhammadi, Regional Business Lead for KSA at Snap Inc., added, “We’re proud to launch the first sponsored treasure hunt on Snapchat in the Kingdom. Our geofenced AR technology creates a local-first game that Snap chatters can enjoy nationwide.”
Ahmad Chatila, Director of Brand and Communication at Hunger Station, highlighted the partnership’s significance: “Hunger Station continues to lead in innovation. This global initiative is a groundbreaking milestone for marketing technology and AR.”
A New Era of Interactive Marketing
This collaboration feeds both the appetite for food and the desire for cutting-edge technology. It sets a new standard for interactive marketing in Saudi Arabia, combining entertainment, technology, and brand engagement like never before.
