Event strengthens trade ties and showcases Italian innovation in the Saudi beauty market
Riyadh, Saudi Arabia June 3, 2024: The Italian Trade Agency, in collaboration with Cosmetica Italia – The Personal Care Association and Cosmoprof Worldwide Bologna, successfully hosted the Italian Beauty Day at Localizer Mall, Gate 2, on Tahliah Street in Riyadh. The event aimed to promote Italian excellence in the cosmetics sector and foster stronger commercial ties with the Saudi market.
Promoting Italian Innovation in Beauty
The event drew approximately 100 industry professionals, including local distributors, business leaders, and media representatives. The primary objective was to showcase the high standards, innovation, and quality of Italian cosmetics and to introduce the new edition of Cosmoprof Worldwide Bologna, a leading B2B platform in the beauty industry.
Demonstrations featured products from three Italian brands already active in the Saudi market: Liolà Cosmetics, Gerard’s, and Fontana Contarini. These sessions allowed attendees to experience the performance and luxury of Italian skincare, make-up, and personal care products first-hand.
Insightful Dialogue and Industry Engagement
A brief talk show brought together brand distributors and representatives from Cosmoprof and Cosmetica Italia. The discussion focused on the importance of quality and innovation, the growing demand for Italian beauty products, and the potential for increased trade between the two countries.
Strategic Support from Italian Institutions
Dr. Romano Baruzzi, Director of the Italian Trade Agency in Riyadh, emphasized the importance of the Saudi market:
“The Saudi market is becoming one of the most important export destinations for Italian cosmetic products. Italian Beauty Day allows people to discover the essence and secrets of the Italian beauty industry while networking at a high level with industry leaders.”
Dr. Enrico Zannini, General Manager of BolognaFiere Cosmoprof, noted:
“Cosmoprof Worldwide Bologna attracts nearly 250,000 stakeholders from 150 countries annually. Its global reach makes it an ideal platform to showcase Beauty Made in Italy. This event in Riyadh represents a strategic opportunity to build new partnerships in Saudi Arabia.”
Impressive Growth in Italian Exports
According to Dr. Fabio Franchina, Vice President of Cosmetica Italia, Italy’s cosmetic exports to Saudi Arabia reached €77 million (approx. SAR 313 million)—a 13.1% increase compared to the previous year. Skincare products lead the demand, followed by make-up and perfumes.
“Italian Beauty Day in Riyadh is a unique opportunity to highlight the industry’s high standards of quality, safety, innovation, and creativity. It serves as a gateway to connect our companies with the Saudi beauty market,” said Dr. Franchina.
