“Italian Beauty Day in Riyadh: When it’s Made in Italy, it’s Made for You!”

The Italian Trade Agency, the Italian Governmental Agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy, is organizing, in collaboration with Cosmetica Italia – The Personal Care Association, representing the Italian cosmetics industry operating in both manufacturing and distribution and Cosmoprof Worldwide Bologna, who has been a landmark event in the industry for more than 50 years, the Italian Beauty Day in Riyadh that will take place on June 3rd, 2024, at the Localizer Mall, Gate 2, in Tahliah Street in Riyadh.
About 100 participants from the cosmetics industry attended this event focused on promoting the Italian excellency in the cosmetic sector and presenting the new edition of Cosmoprof Worldwide Bologna, the leading B2B event dedicated to the cosmetic industry.
There were demonstrations during the event by involving the products of three Italian brands existing in the Saudi market (Liolà Cosmetics, Gerard’s and Fontana Contarini). The distributors of these three brands participated with the representatives of Cosmoprof Worldwide Bologna and Cosmetica Italia in a brief talk show to illustrate the high quality of the Made in Italy products.
Dr. Romano Baruzzi, Director of the Italian Trade Agency Office in Riyadh, said: “The Saudi market is becoming one of the important export destinations for Italian cosmetic products. “Italian Beauty Day” is an event that allows people to discover the essence and secrets of the Italian beauty industry and to network at a high level with industry leaders.”Dr. Enrico Zannini, General Manager – BolognaFiere Cosmoprof, reported: “Cosmoprof Worldwide Bologna is the leading B2B event for stakeholders in the cosmetics industry.
Every year, almost 250,000 operators from 150 countries choose Cosmoprof as the key event to discover avant-garde innovations and the latest market trends worldwide, meeting partners and leads to develop new business opportunities. Thanks to its strong international focus, Cosmoprof is the ideal platform to promote the excellence of Beauty Made in Italy.
The event organized in Riyadh represents a strategic opportunity to establish new relationships with key players in Saudi Arabia, inviting them to the exhibition to discover the best of Italian cosmetic production.”
Dr. Fabio Franchina, Vice President of Cosmetica Italia, highlighted: “Italian cosmetic exports towards Saudi Arabia reached a value of 77 million euros, about 313,390,000 saudi riyals, with an increase of 13.1 percentage points over the previous year; skincare products are the most esteemed Italian cosmetics exported towards the Saudi market, followed by make-up and perfumes.
These data clearly demonstrate the relevance of an event like Italian Beauty Day in Riyadh: it is a unique opportunity to underline the high standards of quality, safety, innovation and creativity – renowned worldwide – of the Italian cosmetics industry and connect our companies with the Saudi beauty market”.