Apparel Group, a leading retail and lifestyle conglomerate, proudly announces the launch of Allo Beirut in the Kingdom of Saudi Arabia (KSA). The Lebanese street food brand opens its first store in Riyadh’s vibrant Olaya district. Following success in Dubai, Allo Beirut aims to delight food lovers across the GCC with plans for four new stores this year and 25 to 30 more over the next five years.
A Nostalgic Culinary Journey Inspired by Beirut
Allo Beirut captures the spirit of Beirut’s golden age from the 1940s to 1960s. The store design blends 1960s Levantine style with colorful Middle Eastern pop culture. It recreates the bustling atmosphere of a Beirut street corner, combining traditional food stalls with a modern dining experience. This fusion appeals to a diverse and cosmopolitan clientele.
Authentic Lebanese Flavors Available 24/7
The menu features classic Lebanese dishes including Shawarma, Falafel, Grills, Manakish, and Sandwiches. Allo Beirut focuses on fresh, high-quality ingredients to ensure authentic flavors. The restaurant is open 24/7, meeting customers’ cravings any time of day. Its promise is clear: “Everyone, All Day, Every Day.”
Leadership Vision and Growth Plans
Neeraj Teckchandani, CEO of Apparel Group, said, “Allo Beirut combines authenticity and quality, essential to today’s consumers. Our entry into Saudi Arabia is a strategic move to bring rich Lebanese culinary traditions to a new audience, offering an accessible and enjoyable dining experience.”
Engaging Dining Experience
Allo Beirut features an interactive open kitchen, allowing guests to watch their meals being prepared. This setup creates a lively and welcoming environment that encourages repeat visits and memorable dining moments.
Looking Ahead
As Allo Beirut launches in Saudi Arabia, Apparel Group plans to expand its footprint across the GCC. The brand aims to become a cornerstone of the region’s dining scene by blending tradition, innovation, and a commitment to excellence.
