by: TN Media Riyadh, KSA: Beautyworld Saudi Arabia 2025 officially opened today at the Riyadh International Convention and Exhibition Centre, inaugurated by Mr. Ahmed Al-Sahli, Deputy Chairman of the Council of Saudi Chambers. Marking its most expansive edition yet, the three-day event runs until April 23 and features over 15,000 expected trade visitors, seven international pavilions, and a wide array of global and local beauty brands.
Key highlights include the Next in Beauty Conference, with over 40 expert speakers exploring trends from AI in retail to the rise of Middle Eastern scents, and the launch of the Nail Arena powered by Sawaya International, spotlighting live nail art demonstrations and competitions.
“This year reflects growing global interest in Saudi Arabia’s dynamic beauty sector,” said Bilal Al-Baramawi, CEO of 1st Arabia Exhibitions and Conferences. Exhibitors include major names such as Wahl Middle East & Africa, Al Haramain Perfumes, and Sheikh Saeed Perfumes.
The show covers six major beauty sectors across five exhibition halls, emphasizing Saudi Arabia’s rising influence in the global beauty landscape in alignment with Vision 2030.
