TN Media News – Dubai, United Arab Emirates
Strategic Collaboration to Support Saudi Urbanization:
GROHE, a global leader in bathroom and kitchen fittings under LIXIL, has signed a Memorandum of Understanding (MoU) with Saudi Arabia’s National Housing Company (NHC). The agreement aims to deliver innovative housing products and sanitary solutions across key real estate projects in the Kingdom.
The MoU was formalized during Cityscape Riyadh, with senior representatives from both sides. Present at the signing were Stefan Schmied, Leader IMEA at LIXIL International, Fawzi Dernaika, Leader KSA at LIXIL IMEA, and Maan Sulaiman Alothimeen, Support General Manager at NHC.
Strengthening Real Estate Development:
The partnership reflects GROHE’s commitment to Saudi Arabia’s Vision 2030, supporting the Kingdom’s transformation into a vibrant economic hub. Through this collaboration, GROHE will provide tailored products to NHC’s projects, contributing to real estate growth and private sector empowerment.
NHC, recognized as the largest real estate developer in the GCC for 2024 by Construction Week Middle East, will benefit from GROHE’s extensive expertise and high-quality offerings.
Focus on Innovation and Sustainability:
GROHE’s designs are known for their functionality, sustainability, and aesthetic appeal. The brand recently became the first in the sanitary industry to offer locally manufactured concealed cisterns, produced at its new facility in Dammam, Saudi Arabia.
The company also champions eco-friendly technologies. Touchless faucets, for example, help reduce water consumption by up to 70%, supporting green building certifications.
Over the past decade, GROHE has received more than 300 awards for design and innovation. It has also ranked consistently as one of Germany’s most sustainable large brands.
Vision-Aligned Commitment:
Commenting on the MoU, Fawzi Dernaika noted, “Saudi Arabia’s rapid growth has opened many exciting opportunities. We are proud to partner with NHC to support urban development and expand the real estate market. GROHE is committed to aligning with Vision 2030 by contributing to priority sectors like housing, hospitality, and entertainment.”
A Path Forward:
This collaboration marks a milestone in sustainable urban development in Saudi Arabia. It underscores GROHE’s expanding role in the region’s infrastructure and its long-term commitment to enhancing living standards through modern, eco-conscious solutions.
Source: TN Media News
