Dubai, United Arab Emirates; – GROHE brand a part of LIXIL, a leader in complete bathroom solutions and kitchen fittings, has signed a Memorandum of Understanding (MoU) with the NHC in Saudi Arabia to provide pioneering housing products and sanitary solutions across high-quality projects in urban communities.
The MoU was signed at Cityscape Riyadh, in the presence of Stefan Schmied, Leader, IMEA, LIXIL International, Fawzi Dernaika, Leader, KSA, LIXIL IMEA and Maan Sulaiman Alothimeen, Support General Manager of NHC.
GROHE’s award-winning designs have set high standards for bathroom solutions and kitchen fittings. Recently GROHE became the first sanitary brand to offer concealed cisterns, with its newmanufacturing facility in Dammam dedicated to GROHE brand products.
The NHC is a leader in real estate development, was named the largest real estate developer in the GCC for 2024 by Construction Week Middle East. Through its partnership with NHC, GROHE will provide various housing solutions to NHC projects thus empowering the Saudi private sector and developing the real estate market further.
Fawzi Dernaika, Leader, KSA, LIXIL IMEA, said: “Saudi Arabia’s rapid growth over the past decade has opened up many exciting opportunities, and we are eager to explore these through collaborations. We are delighted to sign this MoU with the NHC to support the urbanization of Saudi Arabia and develop the Saudi real estate market. GROHE is committed to fulfilling the goals outlined in Saudi Vision 2030 to transform the Kingdom into a vibrant economic hub, by leveraging its priority sectors, especially hospitality, entertainment and housing.”
GROHE’s range of products are designed to suit modern lifestylesand sustainability demands such as touchless faucets that can reduce water consumption by up to 70% and contribute significantly towards green accreditation. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of Germany’s most sustainable large brands.
