Strengthening Saudi Arabia’s Food Industry
Riyadh, Saudi Arabia: Shatirah House Restaurants Co., known as Burgerizzr, has announced the acquisition of a majority stake in Shovel Coffee Roaster, a leading Saudi specialty coffee brand and a member of the Specialty Coffee Association.
This strategic move highlights Burgerizzr’s balanced growth strategy, expanding its reach beyond quick-service restaurants into the thriving specialty coffee sector. The acquisition will strengthen the integration of national food and beverage brands, support the Saudi economy, and enhance the competitiveness of Saudi products in line with the Kingdom’s Vision 2030.
Enhancing Customer Experience with Diversified Offerings
Burgerizzr, famous for its high-quality dining experience, aims to combine its food expertise with Shovel’s unique coffee culture. This synergy will provide customers with more diverse choices, covering every part of the day—from Shovel’s morning coffee experiences to Burgerizzr’s popular lunch and dinner options.
Leadership Perspectives on the Acquisition
Mohammed Al-Ruwaigh, Chairman of Burgerizzr, commented:
“This step reflects our vision of creating a diverse future for Burgerizzr that meets customer aspirations and contributes to supporting the national economy. We are committed to preserving Shovel’s legacy while leveraging our operational expertise to achieve sustainable growth.”
Mohammed Al-Kaoud, CEO of Burgerizzr, added:
“This deal carries significant strategic investment value. By integrating Shovel into our network of over 113 branches, we will accelerate Shovel’s expansion, enhance digital sales, and improve overall performance, creating new growth opportunities.”
Shovel’s Growth and Expansion
Shovel currently operates seven branches, with six more under construction. It has grown rapidly in recent years, with partnerships across more than 270 cafés in the region and availability through 35 specialized online coffee retailers. With a customer base exceeding 21,000 in Saudi Arabia and the Gulf, Shovel has earned strong trust for its quality and variety.
By leveraging Burgerizzr’s infrastructure and nationwide presence, Shovel will strengthen its growth while continuing to operate under its independent identity within the Burgerizzr Group.
Shared Values and Strategic Vision
Mutlaq Al-Shalahi, CEO of Shovel, emphasized:
“The two companies share core values, most notably a commitment to quality, exceptional customer experiences, and promoting Saudi hospitality culture. These values will form the foundation of our joint success.”
Supporting Saudi Talent and Vision 2030
The acquisition will also contribute to job creation and the development of young Saudi talent. By engaging them in operations and leadership, both brands aim to enhance innovation skills and prepare future leaders in the dynamic food and beverage sector.
Burgerizzr’s Future Growth
This acquisition marks a new milestone in Burgerizzr’s journey from a single branch to a brand expected to exceed 200 outlets by 2030. The deal reinforces Burgerizzr’s position as a leader in Saudi Arabia’s food and beverage market through operational excellence, product innovation, and strategic expansion.
