Saudi Arabia: GROHE, a global leader in bathroom and kitchen solutions, is set to revolutionize water experiences at ISH 2025 in Frankfurt, showcasing innovative, sustainable, and luxury solutions. GROHE introduces products such as the GROHE Rainshower Aqua Pure and Cubeo faucet range, designed to enhance water enjoyment while promoting water conservation.
GROHE’s commitment to the Middle East’s growing demand for water-saving solutions is highlighted in the GROHE Water Insights 2025 survey, which reveals that 72% of Middle Eastern consumers are highly aware of water scarcity, with 60% adopting water-saving technologies in their homes. Despite awareness, barriers like cost and lack of information hinder wider adoption of water-saving solutions.
GROHE’s innovations, including the premium Rainshower Aqua Pure, which offers purified water for a spa-like experience, and the Cubeo faucet range, designed for modern bathrooms with water-efficient features, cater to the region’s need for sustainability without compromising on luxury. Additionally, the GROHE Rapido Heat Recovery shower system reduces energy costs by recycling warm wastewater.
As a leader in the industry, GROHE continues to drive responsible water usage while offering high-quality, eco-conscious products, ensuring a sustainable future for the Middle East and beyond.
