With just six weeks to go before the 2022 FIFA World Cup kicks off in Qatar, football fans around the world are eagerly awaiting the start of the tournament. According to Arab News, it is a fact that the FIFA World Cup is being held in the Middle East for the first time and the excitement of the fans in the region for this event is increasing day by day. Meanwhile, those in Saudi Arabia will be keen to see how the kingdom’s national team fares against Argentina, Mexico and Poland in the opening round of the FIFA 2022 group stage. Not long ago, the only way to watch World Cup games was to tune in to the coverage on TV, but these days there are many digital options, including mobile phones.
A survey has been conducted to find out the preferences and plans of viewers for watching the World Cup and football matches in general in the Kingdom and also organized public opinion polls. Sixty percent of fans surveyed say they watch coverage of a football match at least once a week, indicating the sport is extremely popular in the kingdom. When asked about the resources available to watch soccer World Cup matches, 86 percent of respondents said they plan to have more than one digital device to watch World Cup matches.
58 percent have responded that they will watch some matches on live TV and 55 percent on smartphones. It’s perhaps no surprise at this point that 57 percent of people said they use sports mobile apps during the FIFA World Cup and similar major tournaments. A further 24 percent of those surveyed in a recent survey said they plan to browse sports news apps during matches. 23 percent will be active on social media apps. 16 percent will use mobile sports game apps while 16 percent will chat on messaging apps.
Not only fans are interested in major sporting events like the Football World Cup, but many brands also focus their marketing budgets to get their message across to as large an audience as possible. According to research by a well-known media company, most football fans living in Saudi Arabia have a positive attitude towards advertising during the World Cup.
According to the survey, 80 percent of people said that they would consider buying a product that they see in an ad running during a soccer World Cup tournament match. 36 percent said they would make a decision within two to three days of seeing an ad.
Meanwhile, 66 percent of people say they are likely to go shopping online to follow an ad shown during World Cup matches.