By: TN Media News Pakistan
A Strategic Alliance for a Greener Future:
In a groundbreaking move, the Capital Premier League (CPL) has signed a strategic partnership with Green Tourism Pakistan (GTP) to promote sustainable tourism through cricket. The agreement reflects a shared commitment to leveraging cricket’s influence to advance environmental awareness and eco-friendly practices across the country.
Ceremony Highlights a Historic Collaboration:
The Partnership Signing Ceremony was held today, marking a major step toward combining the passion for sports with environmental responsibility. The event was attended by senior leadership from both organizations.
Key participants included:
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Brig (R) Umer Farooq, CEO of Green Tourism Pakistan
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Aftab Nayyar Siddiqui, CEO of Capital Premier League
Also present to lend their support were:
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Dr. Kasier Rafiq, Patron-in-Chief, CPL
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Munir Ahmad Shad, Chairman, CPL
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Arshad Ali Bega, President, CPL
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Waqar Ahmed Khan, COO, CPL
Voices of Leadership:
Brig (R) Umer Farooq emphasized the partnership’s purpose:
“This collaboration reflects our joint mission to protect Pakistan’s natural beauty while using cricket to unite and educate. We envision a future where tourism and sports grow hand-in-hand, rooted in sustainability.”
Aftab Nayyar Siddiqui, CEO of CPL, echoed the sentiment:
“Cricket has always united Pakistan. Through this alliance with Green Tourism Pakistan, we aim to make it a catalyst for environmental change. This partnership will transform how sports can serve the planet.”
Uniting Sports and Sustainability:
The CPL-GTP alliance sets the stage for innovative, action-driven initiatives that connect sports and eco-consciousness. These may include:
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Waste management at cricket venues
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Tourism campaigns linked to match locations
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Awareness drives on climate and conservation
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Involving fans, youth, and communities in green efforts
By combining cricket’s nationwide popularity with tourism’s economic potential, the partnership aims to foster long-term ecological responsibility among citizens and stakeholders.
Toward an Eco-Conscious Sporting Culture:
This collaboration marks a new chapter for Pakistan, where cricket becomes more than entertainment—it becomes a platform for national sustainability.
With the backing of visionary leaders and a clear action plan, the CPL and GTP partnership is expected to serve as a model for sports-driven environmental advocacy in the region.
The journey toward a greener, more vibrant Pakistan has begun one match at a time.
