by: TN Media News Pakistan:
Promoting Sustainable Tourism through Cricket: In a groundbreaking development, the Capital Premier League (CPL) has entered into a strategic partnership with Green Tourism Pakistan (GTP) to champion the cause of sustainable tourism through the unifying power of cricket.
The Partnership Signing Ceremony was held today, signifying a major milestone in combining environmental sustainability with sports. The event witnessed the presence of key leaders from both organizations:
Brig (R) Umer Farooq, CEO of Green Tourism Pakistan (GTP), Aftab Nayyar Siddiqui, CEO of Capital Premier League (CPL).
The collaboration is set to use cricket’s vast influence in Pakistan to promote eco-friendly practices and foster awareness of sustainable tourism. Both organizations emphasized the significance of sports as a transformative platform for inspiring environmental responsibility.
Key figures from the CPL also lent their support and congratulated the leadership on this momentous occasion:
Dr. Kasier Rafiq, Patron-in-Chief, Capital Premier League, Munir Ahmad Shad, Chairman, Capital Premier League, Arshad Ali Bega, President, Capital Premier League, Waqar Ahmed Khan, COO, Capital Premier League.
During the ceremony, Brig (R) Umer Farooq emphasized the shared vision of the two organizations, stating:
“This partnership embodies a mutual commitment to preserving Pakistan’s natural beauty while nurturing a love for cricket. Together, we aim to create a future where tourism and sports can thrive sustainably.”
Echoing this sentiment, Aftab Nayyar Siddiqui, CEO of CPL, expressed his excitement:
“Cricket is a unifying force in Pakistan, and with Green Tourism Pakistan, we are set to make it a force for positive environmental change. This partnership will redefine the role of sports in promoting eco-friendly practices.”
The alliance between CPL and GTP lays the foundation for innovative initiatives that integrate sustainable tourism with cricket, paving the way for a greener and more eco-conscious Pakistan.
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