Kia K3 Launch Marks a New Era for C-Sedan Segment in the MEA Region
Dubai: Kia Middle East and Africa has officially launched the all-new Kia K3 in Jeddah, Saudi Arabia. This marks a significant milestone following its debut at the Riyadh Motor Show 2023. The K3 is designed to meet the growing demand for modern, tech-savvy sedans in emerging markets across the MEA region.
A Unique Launch Experience at Hay Jameel Art Gallery
Held at the visually striking Hay Jameel art gallery, the launch event was anything but ordinary. Kia transformed the space into an immersive, cinematic environment, highlighting its brand slogan: Movement that Inspires. Attendees—including media professionals and fleet companies—had the chance to test drive the new Kia K3 through key locations around Jeddah.
Designed for Modern Drivers and Fleet Buyers
The Kia K3 targets the highly competitive C-sedan segment. It’s ideal for individual drivers and fleet companies looking for a well-rounded, functional vehicle that delivers top performance, advanced technology, and stylish design.
Interior Comfort Meets Advanced Connectivity
Inside the K3, drivers are greeted with a suite of high-tech features designed for convenience and comfort:
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Central high-resolution touchscreen
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Two-zone touch climate control
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Rear air vents
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Smart ergonomic layout
These features come together to create a smooth, connected, and comfortable driving experience.
Bold, Futuristic Exterior Design
The K3’s exterior makes a bold statement with:
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Sharp, futuristic lines
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A modern interpretation of the traditional tiger nose grille
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A sleek, sporty profile that appeals to next-gen drivers
Safety First: Kia’s Commitment to Driver Protection
Safety remains a core priority for Kia. The K3 is equipped with front and rear end protection systems to improve driver awareness and ensure passenger safety. This reflects Kia’s ongoing commitment to delivering safe vehicles without compromising on style or performance.
Leadership Speaks: Vision for the Kia K3
Ahmed Soudodi, Vice President of Product & Marketing at Kia Middle East & Africa, said:
“It is an exciting time for us in Saudi Arabia as we host Kia’s second regional launch event in the Kingdom, this time in Jeddah. The all-new Kia K3 sets a benchmark for design, performance, and space in the C-sedan segment.”
He added that Kia’s understanding of the Saudi market continues to drive strategic decisions, especially with the C-sedan segment being a priority for customers in the region.
Hongseok Choi, Chief Designer and Head of Kia Next Design Europe, also shared his excitement:
“The all-new K3 represents a shift in the sedan segment. It blends bold design with futuristic elements aligned with our ‘Opposites United’ design philosophy.”
Now Available Across the MEA Region
The Kia K3 is now available at authorized Kia showrooms across the Middle East and Africa. It’s a perfect choice for customers seeking a high-tech, safe, and stylish sedan tailored to the region’s driving needs.
