TN Media News Riyadh :
The Middle East Public Relations Association (MEPRA) has announced the return of its flagship event, the MEPRA KSA Leadership Majlis, set to take place on Tuesday, 1st October 2024, in Riyadh. Themed “Creative Communications: Inspiring Innovation and Engagement,” the event will bring together leading public relations and communications professionals from across the region and beyond.
The Majlis aims to explore the evolving role of creativity in modern communication, emphasizing how innovation can foster deeper engagement and deliver meaningful impact in line with Saudi Arabia’s dynamic transformation under Vision 2030.
Inspiring the Next Generation of Communicators
Keynote speeches and panel discussions will spotlight a range of themes including:
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Empowering Saudi youth to embrace careers in creative communications.
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Fostering innovation in storytelling, brand engagement, and digital outreach.
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Integrating cultural heritage into modern communication strategies to strengthen audience connection and campaign authenticity.
Kate Midttun, Chairperson of MEPRA, emphasized the importance of the event in advancing industry standards:
“This year’s theme reflects our commitment to empowering PR professionals to harness storytelling and cutting-edge strategies. We aim to drive the future of communications in the Middle East by fostering creativity and meaningful engagement.”
Cultural Integration & Industry Insights
A special panel on cultural integration will examine how traditional Saudi values and heritage can be effectively blended with contemporary communication techniques to resonate more deeply with local audiences.
Platinum partner CARMA will return to the event, unveiling their latest “Kingdom Reputation Report”—a comprehensive analysis providing valuable insights into Saudi Arabia’s media landscape and reputation metrics. Their participation underscores the growing importance of data and analytics in strategic communication.
Strategic Partnerships & Recognition
Supporting partners for the Majlis include SEC Newgate Middle East and Jummar Public Relations, both of which play active roles in shaping regional communications narratives.
The event will conclude with the prestigious MEPRA Fellowship Awards, recognizing outstanding members who have made significant contributions to the public relations industry in the Middle East.
The 2024 MEPRA KSA Leadership Majlis marks another important step in strengthening the region’s creative communications sector, empowering future leaders, and aligning industry practices with global benchmarks.
📍 Source: TN Media News
