Riyadh, Saudi Arabia – September 2024 – Portugal is set to highlight its finest furniture and interior design talent at the Hotel & Hospitality Expo Saudi Arabia 2024. The event runs from September 17 to 19 at the Riyadh Front Exhibition & Conference Center and stands as the Arab market’s most influential hotel industry gathering.
Portuguese Presence at the Expo:
Organized by the Portuguese Association of Wood and Furniture (AIMMP), the delegation features 24 leading Portuguese companies. These firms will present innovative and sustainable furniture solutions tailored for the hospitality sector. Their exhibits will be spread across three stands in Hall 6—6G31, 6H31, and 6F31—along with a dedicated meeting point at the Convention Centre.
Promoting Creativity and Sustainability:
Mr. Vítor Poças, President of AIMMP, emphasized the event’s importance.
“This initiative highlights Portuguese design excellence and opens doors to new partnerships, reinforcing Portugal’s leadership in creativity and quality,” he said.
The showcase underlines Portugal’s commitment to combining innovation with sustainability, particularly through the use of premium wood materials.
Exclusive Industry Events and Talks:
AIMMP will organize several exclusive events during the Expo to foster collaboration between Portuguese and Saudi professionals. Key highlights include:
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A seminar titled “The Use of Wood – a Challenge to Sustainability and Creativity” on September 19 at King Saud University.
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Presentations by Mr. Vítor Poças on international standards in Portuguese hospitality design.
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Insights from Mr. Henrique Pereira, Director of CASAIS Group Middle East, and Professor Arch. Artur Soares on sustainable construction and interior design innovation.
Additionally, Portuguese designers Artur Soares (Designer’s Mint) and Carlos Mello (MainGuilty) will lead a design talk, “Design in the Real World: Confronting and Conquering Industry Challenges,” exploring the latest trends and reinforcing Portugal’s creative leadership.
Connecting Talent with Regional Industry:
Portugal’s participation offers an excellent opportunity for hospitality industry leaders and investors to engage with top-tier Portuguese talent. The focus on wood as a sustainable, premium material aligns with global trends toward eco-friendly design and construction.
Portuguese Companies at the Expo:
The delegation represents a broad spectrum of Portugal’s furniture and design excellence. Participating companies include: ALEAL, Alfredo Correia, ARC, Cácio, Casa Magna, Cicodoor, CMcadeiras, Compincar, Fenabel/Sentta, J. Martins & Dias, LasaHotel, Lumber, MainGuilty, Martos, MBN Group, Mineral Stone Doors, MINT Bespoke Furniture Agency, More Contract, Muranti, Nauu Bespoke Design, Ronfe, Suffa, X8 Solutions Group, and Ziya Concept.
Their collective presence reflects the best of Portuguese craftsmanship and innovation, poised to influence the Saudi and broader Middle Eastern hospitality markets.
