Riyadh, Saudi Arabia – TN Media News
Qiddiya City, the world’s first metropolis built entirely around the concept of play, has announced a landmark partnership with Geekay Group, a leading name in the Middle East’s gaming and entertainment industry. This collaboration is set to transform Qiddiya into a global hub for gaming and esports, combining immersive physical and digital experiences to create a new standard in entertainment.
A Vision for the Future of Gaming
The strategic agreement was signed during the New Global Sport Conference. Under the partnership, Geekay will contribute its industry expertise to help shape Qiddiya’s expansive Gaming & Esports District. A key feature will be a flagship Geekay Retail store that blends physical and digital offerings, including exclusive gaming merchandise and collectibles.
The district will also feature interactive fan zones, designed to deliver dynamic experiences for gamers and visitors alike.
Leaders Highlight Strategic Impact
Abdullah Aldawood, Managing Director of Qiddiya, emphasized the partnership’s global importance:
“This partnership represents a pivotal step in our quest to make Qiddiya the world’s leading gaming and esports destination. By merging our expertise and resources, we aim to attract global visitors, gamers, and professionals, while setting new benchmarks for talent development and fan experiences.”
Kishan Palija, CEO of Geekay Group, echoed this vision:
“We are excited to join forces with Qiddiya. This collaboration will significantly enhance the gaming and esports landscape in Saudi Arabia and beyond. Together, we will drive the industry’s evolution and elevate Qiddiya as a global entertainment leader.”
Building the Phygital Gaming Ecosystem
Through this partnership, Geekay Distribution will establish essential supply chains for software, hardware, merchandise, and gaming IPs within the Qiddiya district. By leveraging its broad regional network, Geekay will work with both manufacturers and retailers to make Qiddiya the top destination for gaming products in the Middle East.
Furthermore, K2S Media, a Geekay subsidiary, will launch a marketing hub inside Qiddiya. This hub will support the promotion of global events such as the Esports World Cup (EWC) and manage new product launches. It will also collaborate with international and regional companies to expand Qiddiya’s media footprint and event hosting capabilities.
Redefining Global Entertainment
This strategic partnership marks a significant milestone in Saudi Arabia’s ambition to lead the global gaming and esports industry. By combining Qiddiya’s innovation-driven infrastructure with Geekay’s market leadership, the collaboration will reshape how fans engage with gaming, how products are distributed, and how events are delivered.
As Qiddiya continues to rise, this venture with Geekay will serve as a cornerstone in positioning Saudi Arabia at the forefront of global digital entertainment.
