Riyadh, Saudi Arabia – The Saudi Tourism Forum concluded successfully, drawing over 31,000 experts from across the globe. Held at Riyadh Front, the event focused on investment opportunities in Saudi Arabia’s tourism sector, fostering partnerships, and exploring innovative trends. Organized by the Ministry of Tourism, Saudi Tourism Authority, and other key entities, the forum featured over 100 sessions and workshops, attracting 450+ brands and 20 international organizations.
Key outcomes included the signing of 81 agreements between government agencies and companies, underscoring the commitment to advancing the sector. Prominent discussions covered AI in tourism, the role of sports and entertainment in hospitality, and innovations in luxury tourism. Additionally, startups presented investment opportunities in emerging tourist destinations.
CEO of 4M Events, Hamza Nasser, highlighted the event’s success, emphasizing its contribution to Saudi Vision 2030’s tourism goals. With continued investment, Saudi Arabia aims to increase its tourism sector’s GDP contribution to 10% by 2030 and attract 100-150 million visitors. The forum reinforced the Kingdom’s ambition to become a leading global tourism destination.
