Berlin, September 2025: TCL, the global leader in consumer electronics and the world’s No.1 Mini LED and ultra-large TV brand, delivered a powerful showcase at IFA 2025 under the theme “Inspire Greatness.”
The exhibition combined advanced display technologies, AI-powered home solutions, and lifestyle innovations, all designed to enhance modern living. TCL also highlighted its role as a Worldwide Olympic Partner, infusing the event with a vibrant sports atmosphere.
Innovative Display Technology: Immersive Entertainment for Every Viewer
At the center of TCL’s showcase was its 2025 flagship model, the C8K Premium QD-Mini LED TV. Featuring the CrystalGlow WHVA panel, Virtually ZeroBorder design, QLED technology, and premium audio by Bang & Olufsen, the C8K offers immersive viewing and cinematic sound for sports, movies, and gaming.
Since launching the world’s first QD-Mini LED TV in 2019, TCL has led the way in display innovation. Its QD-Mini LED technology combines precise Mini LED backlighting with QLED to deliver OLED-class contrast, vivid colors, higher peak brightness, and longer lifespan. The eco-friendly design also reduces energy use with efficient panels and backlighting.
Expanding beyond TVs, TCL introduced its QD-Mini LED technology to monitors at IFA 2025. The 57R94 Dual 4K Ultra-Wide Monitor offers breathtaking visuals for gamers and professionals who need multi-window productivity.
In audio, TCL unveiled the Z100 Wireless Free Sound Speaker. Paired with TCL TVs supporting Dolby Atmos FlexConnect, users can freely arrange speakers for a personalized home theater. TCL also announced that its future TVs will support Dolby Vision 2, the next generation of cinematic viewing.
AI-Powered Smart Living: Smarter Homes, Smarter Moments
TCL emphasized its human-centric AI platform, powered by Eagle Lab’s Turing Platform, which brings personalized and intelligent features across home appliances.
- The TCL FreshIN 3.0 Air Conditioner offers AI Health, Voice Control, and AI Energy Saving for ultra-quiet, purified air.
- The Free Built-in Refrigerator with T-Fresh Technology ensures hygiene and quick access to fresh snacks.
- The SuperDrum Washer & Dryer Pair provides smart Wi-Fi connectivity and Auto Dose technology for effortless laundry.
Making its European debut was TCL AiMe, the world’s first modular AI companion robot. AiMe uses lifelike expressions, interactive AI, and smart living functions to turn everyday moments into opportunities for creativity and connection.
Olympic Spirit at IFA 2025
As a Worldwide Olympic Partner, TCL infused the exhibition with an athletic spirit inspired by the upcoming Milano Cortina 2026 Winter Olympics. The Winter Olympics Zone, featuring mascots Milo and Tina, created an engaging space for visitors. TCL also spotlighted Team TCL, its global program supporting athletes and fans on the Olympic stage.
Global Debut of TCL NXTHOMETM
A major highlight of IFA 2025 was the global debut of TCL NXTHOMETM, a premium lifestyle and smart home ecosystem shaped by TCLArt’s vision to “Inspire the Artists of Tomorrow.”
NXTHOMETM combines intelligent home appliances with collaborations from global design leaders such as Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara. Covering every space—kitchen, living room, gaming area, home theater, and bedroom—NXTHOMETM redefines modern living where technology meets artistry.
TCL’s Vision: Inspiring Greatness in Everyday Life
From groundbreaking display technologies to AI-powered appliances and Olympic-inspired experiences, TCL’s IFA 2025 showcase demonstrated how innovation, design, and passion can transform lifestyles. With NXTHOMETM and its expanding portfolio, TCL continues to inspire greatness in homes worldwide.
