Saudi Arabia’s Premier Watch and Jewellery Event Shines Under Royal Inauguration
Riyadh, KSA: The largest-ever edition of Jewels of the World, Saudi Arabia’s most prestigious watch and jewellery exhibition, was officially inaugurated on October 3rd by HRH Mohammed bin Nahar bin Saud bin Abdulaziz Al Saud. The glittering opening ceremony at the Four Seasons Hotel Riyadh welcomed dignitaries, industry leaders, and international guests.
A Global Celebration of Luxury and Craftsmanship
The five-day exhibition, running until October 7th, features over 100 global brands showcasing breathtaking jewellery and timepieces. Visitors are treated to an interactive experience featuring brands and collections making their debut in the Kingdom.
Among the highlights is David Morris, the iconic Bond Street jeweller, presenting masterpieces such as the Mosaico Choker, adorned with a 15ct Colombian emerald and 72.27ct of diamonds; the Starburst Cuff, set with 58.88ct blue sapphires and 52.12ct Paraiba tourmaline; and the Coralline Necklace, enriched with conch pearls, pink sapphires, and diamonds.
Legendary Houses Dazzle in Riyadh
Moussaieff, one of the world’s most exclusive high-jewellery maisons, is showcasing an array of its signature creations. Standout pieces include a 62.61ct diamond necklace with a 30.91ct pendant, a yellow diamond suite featuring 72.89ct of yellow diamonds and a magnificent 50.10ct pendant with matching earrings.
Pasquale Bruni presents its latest high-jewellery collection, Rosina, for the first time in the Middle East. Inspired by Creative Director Eugenia Bruni’s personal journey, Rosina is a poetic tribute to heritage, femininity, and timeless elegance. Each jewel—from rings to necklaces and earrings—is designed to fit the skin seamlessly, transforming sophistication into wearability.
Italian Artistry Meets Innovation
Busatti 1947 continues to redefine creativity by merging gold craftsmanship with innovative, tech-inspired materials. The maison’s bold approach creates modern contrasts that push the boundaries of traditional jewellery design.
FerriFirenze, another celebrated Italian jeweller, showcases its signature collections—Bubbles, Cucito, Vitro, and Mini-Me Soffio—which merge ultra-luxury with everyday wearability. Each piece, handcrafted in Tuscany, reflects nature’s inspiration and timeless elegance.
Jewels Inspired by Nature
Rosa Amoris Atelier Jewellery unveils its Gilded Gardens Collection, where emeralds shine as the centerpiece. The hand-crafted masterpieces include the Emerald Radiance Ring, Imperial Bloom Ring, Majestic Cascade Bracelet, and Emerald Teardrop Earrings. The collection captures the beauty of nature through vivid gemstones and rose-cut diamonds that sparkle like morning dew.
International and Regional Brilliance
This edition features a powerful presence of global brands, including Ananya Fine Jewellery, Butani, Casato, Etho Maria, Gems Pavilion, HRH Joaillerie, IRAM Jewelry, Mayiana Jewels, Tejori, Veschetti, and Yoko London.
Over 23 Italian brands—including Giloro, Giovanni Ferraris, Luca Carati, Ofir Gioielli, Paola Brussino, and Rivalta—are participating, alongside a growing number of Saudi and Middle Eastern designers, reflecting the region’s expanding luxury landscape.
Expanding to Jeddah and Beyond
Following its Riyadh showcase, Jewels of the World will move to the Jeddah Hilton from October 11–14, giving jewellery enthusiasts another opportunity to experience this dazzling global exhibition.
During both events, the International Gemological Institute (IGI)—one of the world’s largest independent grading and accreditation bodies—will provide on-site certification at exclusive rates. A partnership with Global Blue also enables international visitors to claim VAT refunds on their purchases.
Jewels of the World 2025 is proudly presented in collaboration with Lucid Motors, Brinks International, and Store Makers, marking another milestone in Saudi Arabia’s growing role in the global luxury market.


