by: TN Media News: DUBAI, UAE Saudi Arabia’s Taiba Investments launched a new brand identity for its flagship hospitality brand, Makarem, at the Arabian Travel Market (ATM) 2025 held in Dubai. The rebranding reinforces Makarem’s position as the leading name in spiritual hospitality, particularly for pilgrims visiting Makkah and Madinah.
The refreshed identity, themed “Journey to the Origins,” blends Makarem’s rich heritage with modern innovation, reflecting a broader operational strategy beyond aesthetics. Sultan bin Badr Al Otaibi, CEO of Taiba Investments, highlighted the brand’s commitment to quality, technology integration, and authentic Saudi values in line with Vision 2030.
As part of its strategic growth, Makarem plans to strengthen its presence, expand partnerships, and engage in key global events. The brand aims to enhance guest experiences through personalized service and AI-driven hospitality, while promoting Saudi Arabia’s religious tourism ambitions.
The relaunch will be supported by initiatives across the Kingdom and abroad, solidifying Makarem’s role as the premier provider of spiritual hospitality in the region.
