Smart home technology is rapidly expanding in Saudi Arabia and the UAE, with six million smart devices now connected to Alexa. Customers are increasingly using Alexa to control lighting, air conditioners, TVs, and cameras, making their homes more connected and convenient.
Growing Use of Alexa for Smart Home Control
In 2023, Alexa users in KSA and UAE performed nearly 130 million smart home actions. They also requested music, Quran recitations, and podcasts over 100 million times, totaling more than 70 million hours of listening. Alexa controlled lights over 24 million times and air conditioners nearly 9 million times during the year.
Rapid Adoption and Customer Engagement
The number of smart home customers grew by over 50% year-over-year in 2023, while smart devices connected to Alexa increased by 90%. Many users have multiple compatible devices, reflecting strong interest in voice-activated home automation. Alexa even heard “I love you” more than 2 million times and received 60,000 marriage proposals!
New Features and Device Compatibility
Amazon recently launched a multi-view feature for customers in KSA and UAE, allowing users to view live feeds from up to four cameras on Alexa-enabled devices. Alexa supports numerous smart home standards, enabling seamless control of lights, locks, and sensors.
Popular Smart Device Brands
In Saudi Arabia, common smart lighting brands include Smart Life, Tuya, and Sonoff. Leading TV brands connected to Alexa are Samsung, LG, and Broadlink IR Remote. For cameras, Ring, EZVIZ, and Tapo are popular, while climate control devices from Broadlink IR Remote, Smart Life, and Midea are frequently used.
Expert Insights
Dr. Raf Fatani, Regional General Manager, Alexa, Amazon MENA, stated that the UAE and Saudi Arabia embrace cutting-edge technologies with enthusiasm. Alexa aims to simplify daily life by integrating AI and smart devices, tailored specifically for the region’s needs.
Mohammad Meraj Hoda, VP of Business Development – MEA, Ring, emphasized the brand’s commitment to providing peace of mind and intuitive home control for customers.
Smart home technology adoption is transforming lifestyles in Saudi Arabia and the UAE, making homes smarter and more responsive to users’ needs.
