TN Media News Riyadh:
Sawa, a leading voice chat social platform, took center stage at the prestigious LEAP technology exhibition in Riyadh, revealing its strategic blueprint aimed at enhancing social connectivity in Saudi Arabia. The unveiling, led by General Manager Mr. Joseph Maroun, emphasized Sawa’s commitment to becoming an integral part of Saudi society through initiatives grounded in artificial intelligence and cultural customization.
“Sawa is dedicated to evolving alongside Saudi Arabia, providing a platform that meets the needs and preferences of our local users,” stated Mr. Maroun. The company’s showcase of technologies and functionalities received overwhelmingly positive feedback from attendees, demonstrating its potential to offer exclusive, high-quality services tailored to Saudi users.
Sawa’s transformation into a Saudi homegrown platform, with ambitions to expand across the Arab world, reflects its deep understanding of regional commitment and vision. “Our goal is to not only connect people but to ensure these connections are meaningful and respectful of our rich cultural heritage,” added Mr. Maroun.
In its commitment to community safety and positive engagement, Sawa employs a comprehensive moderation strategy that combines AI-driven, human, and community-driven moderation. This approach ensures a respectful and safe environment for all users, aligning with Saudi Arabia’s cultural values and regulations.
As a testament to its commitment to the Kingdom, Sawa is establishing its headquarters in Riyadh, positioning it not only as a regional hub but as the heart of its operations. “This move signifies our investment in the local economy, talent, and culture, aligning with Saudi Arabia’s Vision 2030 for a diversified and sustainable future,” emphasized Mr. Maroun.
Sawa’s dedication to user privacy and data security remains paramount, with state-of-the-art encryption and stringent access controls ensuring a secure experience for its community. The company’s alignment with Vision 2030 continues to be a cornerstone of its strategy, with Mr. Maroun envisioning Sawa as more than just a platform but as a community hub contributing significantly to the Kingdom’s digital transformation and economic growth.
With a focus on providing high-quality services and fostering community engagement, Sawa is poised to play a pivotal role in Saudi Arabia’s social connectivity landscape and beyond. The positive feedback from users at LEAP highlights the company’s innovative approach and commitment to the Saudi market.
“Every conversation on Sawa is a step toward the future we envision for Saudi Arabia—a future of connected communities enriched by technology and shared values,” concluded Mr. Maroun. As Sawa continues to evolve, it stands as a beacon of technology, culture, and community, united in shaping the future of social connectivity in Saudi Arabia.
