TCL Becomes Al-Ittihad’s Official Sponsor for Two Seasons
Al-Ittihad Club has officially signed a sponsorship agreement with TCL Electronics, a global leader in consumer technology and one of the top two TV brands worldwide. Under this partnership, TCL will serve as the official sponsor for both the men’s and women’s first football teams for the next two seasons — marking a new era of innovation and sporting excellence in Saudi Arabia.
The agreement was facilitated through Alesayi Electronics Company, the exclusive distributor of TCL in Saudi Arabia. Alesayi brings decades of experience in the local market across consumer electronics and smart devices, ensuring a strong foundation for this collaboration.
Strengthening Saudi Sports and Empowering Women
As part of the partnership, the TCL logo will feature prominently on the right shoulder of the men’s team jerseys and on the upper chest of the women’s team jerseys. This symbolizes not only brand presence but also a shared commitment to the growth of Saudi sports and the empowerment of women athletes across the Kingdom.
Leadership Voices on the Partnership
Mr. Domingos Oliveira, CEO of Al-Ittihad Club, expressed his excitement about the partnership.
“We are proud to welcome TCL to our distinguished family of partners. This collaboration strengthens our commercial network and supports our mission to position Al-Ittihad as one of the leading football clubs in the region.”
Mr. Rayan Alesayi, CEO of Alesayi Better Life, highlighted the alignment between the company’s vision and Saudi Vision 2030.
“This partnership reflects our dedication to advancing the sports sector in Saudi Arabia. By working with a prestigious club like Al-Ittihad, we aim to contribute meaningfully to the Kingdom’s sports and business development goals.”
TCL’s Commitment to Saudi Arabia’s Vision 2030
Ms. Sunny Yang, General Manager of TCL Middle East and Africa Business Group, praised the progress of Saudi football and its growing international recognition.
“Saudi Arabia’s sports development has become a global benchmark. Partnering with Al-Ittihad marks a strategic milestone for TCL as we continue to support the Kingdom’s dynamic sports ecosystem. We look forward to mutual success that strengthens TCL’s brand and supports Al-Ittihad’s inspiring journey.”
Inspiring a New Era of Sporting Excellence
The collaboration between Al-Ittihad Club and TCL Electronics stands as a testament to the Kingdom’s ongoing commitment to sports innovation and global competitiveness. With both organizations sharing a passion for excellence, this partnership promises to inspire athletes and fans alike — driving a new chapter in Saudi football’s success story.
