Riyadh, Saudi Arabia: Beauty world Saudi Arabia 2025, the Kingdom’s largest international beauty, fragrance, hair, and wellness trade show, is set to return from April 21 to 23 at the Riyadh International Convention and Exhibition Centre (RICEC). With the Kingdom’s beauty market projected to exceed USD $5 billion, this year’s edition promises to be the most influential yet, showcasing global innovation while spotlighting Saudi Arabia’s rising local talent.
Here are five reasons why this event is unmissable for industry professionals: Next in Beauty: The show’s signature content platform will feature live demos, panels, and insights into emerging trends like AI in retail, halal beauty standards, and spa-wellness integration. Speakers include experts from Chalhoub Group, Four Seasons, and influencer Alice Abdel Aziz.
Nail Arena by Sawaya International: A dynamic space dedicated to nail artistry and innovation, with technical showcases by top global educators including Vu Nguyen and Danny Phung, plus live sessions from brands like Gelish and Morgan Taylor.
Celebrating Saudi Beauty: From established names like Shifa and Mouna’s Signature to newcomers Sedr Al Khaleej Perfumes and Cherry Blossom, the event highlights the unique identity of Saudi beauty through culturally rooted, locally developed brands.
Fragrance at the Forefront: With Saudi Arabia being a regional fragrance powerhouse, the show will feature heritage-rich perfumers and global players like Sozio and Al Haramain, covering everything from oud compounding to luxury scent packaging.
A Truly Global Stage: Hosting over 450 international and regional exhibitors, including Marchesini Group Beauty (Italy) and Kara Beauty (USA), the event offers global product discovery with local relevance. A Premium Club and Business Matchmaking platform will connect exhibitors with top buyers and decision-makers.
Beautyworld Saudi Arabia 2025 is organized by 1st Arabia Tradeshows & Conferences under license from Messe Frankfurt GmbH, and is part of the global Beautyworld series. For three days, Riyadh becomes the heart of the region’s booming beauty industry — and the world will be watching.
For more information, visit: www.beautyworldksa.com
