Riyadh, Saudi Arabia: Renowned Italian lingerie brand intimissimi has unveiled its second store in Saudi Arabia, officially opening its doors at Parks Avenue Mall in Riyadh. The launch follows the successful debut of the brand’s first store in the capital earlier this year, signaling its strong commitment to expanding across the Kingdom.
Known globally for its blend of timeless elegance, refined craftsmanship, and romantic Italian flair, intimissimi’s latest location brings a new destination for women seeking luxurious intimates, elevated knitwear, and comfortable nightwear.
The new store, meticulously designed to reflect the brand’s signature attention to detail, captures the essence of Italian sophistication. From its soft lighting to the carefully curated displays, the boutique offers an immersive shopping experience inspired by femininity and style.
Speaking on the launch, Tamara Jaber, Brand Manager at intimissimi, expressed her excitement:
“After our successful introduction to the Saudi Arabia market earlier this year, we are thrilled to announce the opening of our second store in Riyadh.”
She added, “We remain committed to expanding our presence across the Kingdom, introducing the best of Italian heritage and luxury to empower women with comfort and beauty. We look forward to becoming a core contributor towards Riyadh’s ever-growing fashion scene.”
With two locations now open in Riyadh, intimissimi is poised to become a household name among Saudi fashion enthusiasts. Each collection is designed to meet the evolving tastes and needs of modern women while maintaining the timeless elegance that defines the brand.
The opening at Parks Avenue Mall marks yet another milestone in intimissimi’s regional growth, reaffirming its dedication to bringing world-class fashion experiences to the Kingdom.
