Nespresso KSA launches a color revolution with Vertuo Pop.

BY: Babar Ali
Add a splash of color to your life with Vertuo Pop, the most compact machine in Nespresso’s Vertuo
range, now available across Saudi Arabia

Saudi Arabia: 
Nespresso is excited to launch the Vertuo Pop machine to complement its Vertuo range as the smallest and most affordable machine for Vertuo to date.

Vertuo offers over 30 unique coffee blends and single origins in a range of cup sizes for coffee lovers to enjoy their favorite drink any way they like, whatever the moment from just the touch of a button.

Ramón Esteves, Business Executive Officer for Nespresso Saudi Arabia explained. “By introducing Vertuo in the Kingdom of Saudi Arabia, we are expanding at-home coffee options for coffee lovers and meeting the needs of consumers across the region who enjoy large cups of coffee with the high-quality Nespresso is known for.

With Vertuo Pop we are introducing the most compact and colourful machine in our Vertuo range, without compromise on versatility or convenience for every taste and moment, delivering the full Nespresso experience.”

Nespresso Vertuo Pop machine adds a burst of color to any coffee corner, no matter how big or small. With six
new colorways, Vertuo Pop allows coffee lovers to make a statement that suits their style.

The newest member of the Vertuo family provides Nespresso customers with the freedom to personalize and add a style statement to their space in colors, from classic Liquor ice Black or Coconut White, to vibrant and playful Spicy Red, Mango Yellow, Aqua Mint or Pacific Blue.

As with the rest of the Vertuo range, Vertuo Pop has Centrifusion™️ technology. At the touch of a button, the intelligent system uses barcode technology to recognize the coffee variety being brewed and automatically adjusts the extraction parameters – such as infusion time, water temperature and flow rate, rotational speed and cup length – to the precise levels selected by coffee experts for each blend.

This ensures each cup is tailor made to the specific coffee blend, revealing quality aroma and crema each time.
The infusion phase allows the water to saturate the roasted and ground coffee. The capsule then spins up
to 4,000 rotations per minute, optimizing the flow of water to extract the flavors and create a dark full-bodied
coffee, finished with a silky and generous crema.

Vertuo range proposes coffee lovers over 30 exceptional permanent coffees and seasonal limited

The different-sized capsules tailor to the range of coffee cup sizes, each carefully blended and
roasted to deliver a quality coffee experience.

Whether you are in the mood to impress your friends over brunch or if you’re looking to indulge in your
favourite latte, Vertuo Pop offers versatility for every taste, and moment with four cup sizes available, Mug
(230ml), Gran Lungo (150ml), Double Espresso (80ml) and Espresso (40ml), perfect to pair with the Nespresso
Aeroccino milk frother to recreate your favourite coffee recipes at home.

Sustainability is at the heart of everything Nespresso does. The company is committed to making a positive
difference for people and the planet, while bringing some of the most exquisite coffees to consumers.

In line with this approach, all Nespresso coffee capsules, including the Vertuo range, are made from
80% recycled aluminium, which carefully protects the freshness, quality and taste of the coffees.

Nespresso has invested in its recycling programs and is committed to making it as simple and convenient as possible for
consumers to recycle their used capsules.

The Vertuo Pop coffee machine is made with 35% recycled plastic, with the packaging made of 99.5%
recycled materials.

The innovative new Vertuo Pop machine is designed to enrich the coffee experience:

• Centrifusion™️ extraction (rotational extraction) system to brew coffee gently and precisely. The rotation reaches up to 4000 rotations per minute to fully extract the coffee.

• Barcode reading technology which adjusts the brewing parameters such as the cup size, temperature, rotational speed, flow rate and time the water is in contact with the coffee to allow for precise extraction.

• Simple and convenient one touch button.

• 30 second pre-heating time.

• Adjustable cup platform.

• Automatic off mode after 2 minutes of non-use.

• Dimensions: 136 x 426 x 250 mm

• Weight: 3.5kg

• Water tank capacity: 0.6l

• Consumption: A+

• Made with 35% recycled plastic


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