A Celebration of Media Excellence in Riyadh
Riyadh, Saudi Arabia: Leading Saudi media personalities gathered at the Fairmont Hotel in Riyadh to honor businessman Mufleh Al-Haftaa, Chairman of Shammas Holding Group. The prestigious ceremony welcomed more than 200 attendees, including diplomats, media professionals, and top executives, all recognizing his pioneering contributions to Saudi media.
Recognition by Regional Media Authorities
During the event, Al-Haftaa received special recognition from the Arab Producers Union and the Arab Satellite Broadcasting Authority, both affiliated with the Arab League. These accolades highlight his vital role in strengthening Saudi and Arab satellite broadcasting over the past five years.
Establishing Shammas Media City
As a forward-thinking investor, Al-Haftaa founded Shammas Media City, home to the world’s largest media production studio. His investments in advanced technology, media infrastructure, and local talent development have transformed the Kingdom into a leading hub for media production in the region.
Driving Innovation in Saudi Media
Attendees emphasized that Al-Haftaa’s work represents not only a tribute to his legacy but also a model for future media growth. His initiatives align with global digital transformations, elevating Saudi Arabia’s position in the satellite and digital broadcasting industries.
Building a Modern Arab Media Ecosystem
Under his leadership, Saudi Arabia has localized major international television programs and attracted renowned experts from around the world. These efforts have accelerated the creation of an integrated Arab media ecosystem, enriching both regional and global content production.
A Lasting Legacy in Media Development
Al-Haftaa’s career is widely celebrated as a milestone in the advancement of Saudi and Arab media. His pioneering vision and unwavering support for the industry continue to inspire the next generation of media leaders, reinforcing the Kingdom’s role as a regional and international media powerhouse.
