Riyadh, Saudi Arabia: Sonos, the pioneering sound experience company, made its official Saudi Arabia debut as the headline sponsor of the Saudi Light and Sound (SLS) Expo 2025, held from May 20–22 in Riyadh. The event marks a significant milestone in Sonos’ global expansion, connecting the brand with Saudi consumers and industry professionals for the first time.
As part of its showcase, Sonos introduced the Era 100 Pro, its first professional installation speaker featuring Power over Ethernet (PoE) for simplified setup. Visitors explored multiple configurations of the speaker using the new Surface Mount, alongside Sonos’ latest smart speaker lineup designed for both residential and commercial environments.
“We’re excited to bring our immersive audio experience to one of the Middle East’s most dynamic markets,” said Dunja LaRosa, Chief Revenue Officer at Sonos. “The SLS Expo is the perfect platform to introduce our new Era 100 Pro and connect directly with the growing Saudi audience.”
The Sonos booth featured a multi-sensory audio journey, including a home theater zone powered by the Arc Ultrasoundbar with Dolby Atmos and Sound Motion™ technology, and an architectural audio setup showcasing in-wall, in-ceiling, and outdoor speakers from Sonos and Sonance.
The debut underscores Sonos’ long-term commitment to Saudi Arabia’s rapidly growing entertainment, hospitality, and lifestyle sectors, aligning with the Vision 2030 goals to enrich cultural experiences across the Kingdom.
“This launch reflects our strategy to deliver world-class sound solutions to a market eager for premium, design-driven audio,” said Karim Zaki, CEO of GR Media Solutions, Sonos’ regional partner.
