Riyadh, Saudi Arabia: The Sony Creators Convention 2024 made a memorable debut in Riyadh, bringing together content creators from across the Kingdom. The event featured dynamic panel discussions, interactive workshops, and cutting-edge technology, offering creators the chance to elevate their craft.
A Platform for Content Creators at All Levels
The Sony Creators Convention provided an immersive experience for both seasoned professionals and aspiring creators. Attendees engaged in workshops, connected with peers, and explored the latest in content creation tools.
From videography to photography, the convention served as a hub for inspiration, collaboration, and hands-on learning. It was a space where creativity and innovation came together to push the boundaries of modern content creation.
SONY’s Vision: Supporting the Creative Community
Kunitoshi Kadowaki, Country Manager of SONY Saudi Arabia, emphasized the company’s commitment to understanding and meeting the needs of creators.
“We are launching this new initiative to directly engage with our customers. Our goal is to contribute to the growth of both video and still photography through our technological advancements,” said Kadowaki.
Content Marketing on the Rise in Saudi Arabia
Jowad Khan, CEO of Cynosure Worldwide, highlighted the growing importance of content marketing in the Kingdom.
“We are witnessing a content marketing revolution. Nearly 90% of companies in Saudi Arabia are now investing in content marketing to position themselves in the market,” Khan stated.
He praised Sony’s initiative, saying, “Being part of the Sony Creators Convention in Riyadh makes us really proud. This is a fantastic initiative from SONY.”
Hands-On Experience with Sony Technology
Local creators appreciated the hands-on workshops, particularly those featuring Sony’s sophisticated lenses and equipment. These sessions allowed participants to experience first-hand how advanced tools can enhance content quality.
A Saudi-based content creator at the event shared, “The Sony Creators Convention was a great success. We connected with both experienced and emerging creators. The workshops offered practical insights, and I hope this event becomes a regular occurrence, not just once a year.”
Driving Innovation in Content Creation
The Sony Creators Convention 2024 marks a new chapter in empowering Saudi Arabia’s growing community of content creators. With events like this, the Kingdom continues to solidify its place as a regional hub for digital creativity and innovation.
