Riyadh, Saudi Arabia: Tree, Saudi Arabia’s first fully digital insurance agency, successfully showcased its pet insurance product at the Saudi Pet & Vet Expo 2024. The event marked a significant step in Tree’s efforts to support pet care across the Kingdom.
Strategic Partnerships Signed:
During the expo, Tree signed two key Memorandums of Understanding (MoUs) with Rahmah Animal Welfare Association and ASEEL. These agreements aim to boost awareness and improve pet care services nationwide.
The partnership with Rahmah focuses on educating the public about pet welfare and animal preservation. Meanwhile, collaboration with ASEEL seeks to build a connected pet community by enhancing access to pet health insurance and veterinary care.
Innovative Digital Pet Insurance:
Tree introduced its fully digital pet insurance at the event. The product covers veterinary treatments, surgeries, and wellness care. Visitors experienced a seamless digital sales journey, allowing easy purchase and policy management.
This pet insurance is part of Tree’s wider digital portfolio, which includes motor, travel, and other upcoming insurance products. All are designed with customer convenience and innovation in mind.
Commitment to Vision 2030:
Bader Alhathal, CEO of Tree, emphasized the agency’s dedication to the growing pet community. He said, “Our participation at the Saudi Pet & Vet Expo reflects Tree’s commitment to digital innovation and pet welfare.”
He added, “Through strategic partnerships and digital solutions, we aim to enhance quality of life for pet owners and support Saudi Arabia’s Vision 2030.”
Tree plans to expand its insurance offerings to meet evolving customer needs while advancing the Kingdom’s digital transformation.
