By: TN Media News | Riyadh, Saudi Arabia
Kingdom’s Largest Beauty Trade Show Returns in April:
Beautyworld Saudi Arabia 2025 is set to take center stage from April 21 to 23 at the Riyadh International Convention and Exhibition Centre (RICEC). As the Kingdom’s largest international trade show for beauty, fragrance, hair, and wellness, the event arrives amid a booming market projected to surpass USD $5 billion.
This year’s edition is expected to be the most impactful to date, with a strong focus on global innovation and rising Saudi talent.
1. Next in Beauty: Exploring Future Trends:
The show’s headline content platform, Next in Beauty, will feature live demos, expert panels, and thought leadership sessions. Topics include:
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AI in beauty retail
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Halal beauty standards
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Spa and wellness integration
Confirmed speakers include industry leaders from Chalhoub Group, Four Seasons, and influencer Alice Abdel Aziz.
2. Nail Arena: A Celebration of Nail Artistry:
Organized by Sawaya International, the Nail Arena will showcase the latest in nail technology and design. Global educators like Vu Nguyen and Danny Phung will conduct technical sessions, joined by brands such as Gelish and Morgan Taylor.
3. Celebrating Saudi Beauty: Local Identity in Focus:
Saudi Arabia’s beauty heritage will be represented by homegrown names like:
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Shifa
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Mouna’s Signature
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Sedr Al Khaleej Perfumes
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Cherry Blossom
These brands reflect culturally rooted formulations and authentic local identity. Their presence underscores the Kingdom’s growing influence in regional beauty markets.
4. Fragrance at the Forefront
Known as a regional fragrance powerhouse, Saudi Arabia will also showcase:
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Traditional oud producers
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Luxury perfumers like Al Haramain
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Global players including Sozio
Exhibits will range from scent compounding to premium packaging solutions.
5. A Truly Global Platform:
With over 450 exhibitors from around the world, the show offers a unique opportunity for international product discovery. Key participants include:
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Marchesini Group Beauty (Italy)
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Kara Beauty (USA)
To support meaningful engagement, a Premium Club and Business Matchmaking platform will help connect top buyers with exhibitors.
Organized for Impact:
Beautyworld Saudi Arabia 2025 is organized by 1st Arabia Tradeshows & Conferences, under license from Messe Frankfurt GmbH. It forms part of the global Beautyworld series, which is recognized for shaping the future of the industry.
For three days, Riyadh will serve as the epicenter of the beauty sector across the Middle East — welcoming global professionals, influencers, and innovators alike.
