by TN Media News, UAE — VOX Cinemas, the Middle East’s largest cinema chain, has unveiled its latest brand film titled “Fall in Love with Film”, shortly after launching the region’s most visually stunning IMAX screen. The cinematic short highlights the emotional impact of moviegoing, portraying VOX as a backdrop to cherished life moments such as family outings, friendships, and nostalgic returns.
The film follows a young boy growing up with VOX Cinemas as a constant presence in his life, emphasizing the brand’s role in creating unforgettable memories across the region.
“Our true story is our customers,” said Ignace Lahoud, CEO of Majid Al Futtaim Entertainment. “This film is a heartfelt tribute to that connection.”
Featuring an original score by renowned composer Hans Zimmer, the music blends orchestral elements with Arabic instruments and nostalgic 1990s tones, reflecting VOX’s blend of regional identity and global quality.
With over 25 years of delivering immersive entertainment, VOX continues to innovate and connect audiences. “Fall in Love with Film” is not just a campaign, but a celebration of cinema’s power and VOX’s dedication to creating magical moments for generations ahead.
