by: TN Media News UAE: Just weeks after launching the world’s most visually striking IMAX screen, VOX Cinemas the Middle East’s largest cinema exhibitor has released its latest brand film titled “Fall in Love with Film.” The cinematic short celebrates the emotional impact of moviegoing and the pivotal role VOX plays in people’s lives across the region.
The video tells the touching story of a young boy growing up with VOX Cinemas as the backdrop to cherished life moments—family outings, friendships, and nostalgic returns—highlighting how the brand has become a setting for unforgettable memories.
“Our true story is our customers,” said Ignace Lahoud, CEO of Majid Al Futtaim Entertainment. “For years, VOX has been where laughter, love, and reflection come to life. This film is a heartfelt tribute to that connection.”
An original score by legendary composer Hans Zimmer elevates the film’s emotional arc, blending cinematic orchestration with Arabic instruments and nostalgic 90s tones to reflect VOX’s regional identity and global quality.
For over 25 years, VOX Cinemas has been redefining entertainment in the Middle East with immersive technologies, premium experiences, and cultural relevance. “Fall in Love with Film” is more than a campaign it’s a tribute to the power of cinema and a celebration of VOX’s commitment to creating magical moments for generations to come.
