by: TN Media Riyadh, Saudi Arabia: The second day of the Saudi Food Show 2025 transformed the Riyadh Front Exhibition and Conference Centre into a dynamic hub for global food and beverage innovation, welcoming thousands of visitors and industry leaders exploring cutting-edge products and trends shaping the Kingdom’s fast-growing market.
With Saudi Arabia’s F&B sector projected to reach $24.29 billion by year’s end, the event highlighted the Kingdom’s increasing appeal to international brands and investors. Exhibitors such as Mexico’s iAURA and Saudi-based Kinza shared success stories, emphasizing local ingredient use and cross-border collaboration aligned with Vision 2030.
Insightful sessions at the Saudi Food Summit explored AI integration, personalization, and emotional branding as key trends in retail. Industry leaders from IFFCO, General Mills, Tamimi Markets, and Daymon emphasized the need for innovation and data-driven decision-making.
Culinary masterclasses at the popular Top Table Saudi featured renowned chefs like Areej AlShareef and Azzam Al Sowayan, who celebrated the richness of Saudi cuisine while encouraging culinary creativity and careers in gastronomy.
The Saudi Food Excellence Awards recognized innovation across 10 categories. Notable winners included Gandour’s Tamria for Best Saudi Made Product, Coppola Foods for Best Food Innovation, and Nestlé’s Fitness Fiber Bar for Best Snack Product.
With strong international participation and a focus on strategic growth, the Saudi Food Show continues to position the Kingdom as a major player in the global F&B landscape.
