By TN Media News | Riyadh, Saudi Arabia: World With Purpose KSA 2025 Summit Opens in Riyadh: Over 150 Family Business Leaders Gather to Shape a Legacy of Purpose and Progress
The second edition of World With Purpose KSA 2025 officially opened in Riyadh, drawing more than 150 local and international family business leaders. Held under the theme “The Purpose Legacy – Where family businesses meet to write the future,” the summit emphasized the vital role of family enterprises in Saudi Arabia’s sustainable economic development.
Focus on Vision 2030 and Legacy Leadership:
Hosted at Bab Samhan in Diriyah, the two-day, invitation-only summit is organized by GHAYA and endorsed by the National Center for Family Business.
CEO Dr. Ayth Almubarak delivered the keynote, stressing that family businesses serve as resilient foundations for long-term national prosperity.
Technology, Education, and Purpose in the Spotlight:
Key themes included AI and technology, intergenerational transitions, education, purpose-led leadership, and regional investment.
Global experts such as Bruno Roche, Stacey Lawson, and İsmail Tekin contributed to dynamic conversations on future-proofing family enterprises and encouraging shared global progress.
Cultural and Ethical Perspectives:
HH Princess Noura bint Faisal Al Saud highlighted fashion’s cultural influence and its potential to drive economic value.
Meanwhile, Prof. De Kai called for the ethical alignment of artificial intelligence with human values to ensure sustainable innovation.
Driving a Movement for Legacy-Driven Growth:
Roberta Calarese, founder of GHAYA, described the event as more than a summit. “It is a movement for legacy-driven growth,” she said, reaffirming the role of family businesses as pillars of both economic strength and social responsibility.
Empowering Women and Advancing Innovation:
The event also features a Women With Purpose track, focusing on female empowerment, real estate innovation, and climate-conscious strategies. These sessions reinforce Saudi Arabia’s leadership in building a purpose-led, inclusive global economy.
