Riyadh, KSA – In a delightful evening at Iris Cafe, Riyadh, Apparel Group’s Crocs marked the arrival of Ramadan with the introduction of an exclusive capsule collection tailored for the holy month. This special showcase in collaboration with Cosmopolitan Middle East brought together the festive spirit of Ramadan with Crocs’ renowned comfort and innovative design.
The collection, specially curated to celebrate the season, features Crocs’ signature shoes adorned with unique Jibbitz charms, reflecting the essence of Ramadan’s joy and communal spirit. This event not only highlighted Crocs’ dedication to combining style with comfort but also set the stage for a Ramadan filled with fashion-forward footwear.
The unveiling was marked by the presence of more than 100 key figures from the world of PR, social media, and entertainment. Riyadh’s elite and the most influential personalities across the region gathered to witness the launch, making the event a focal point of cultural celebration. Attendees had the unique opportunity to engage with the collection up close at an exclusive Jibbitz™️ station, along with enjoying traditional henna designs and live cultural performances.
This novel collection, named “Share the Joy,” reimagines Crocs’ iconic designs with a touch of Ramadan’s essence through specially designed Jibbitz™️ charms. The aim is to offer a fusion of tradition and modernity, encapsulating the vibrant spirit and diversity of the season, thus proving that style and comfort can coexist harmoniously.
Neeraj Teckchandani, CEO of Apparel Group, said, “Launching the ‘Share the Joy’ collection is a strategic move for Crocs, showcasing our commitment to innovation and cultural resonance. This collection isn’t just about footwear; it represents our proactive approach to blending global trends with regional traditions, ensuring our designs not only celebrate Ramadan but also genuinely connect with our customers’ needs and preferences in the region. It’s a testament to how we’re adapting and growing, aiming to set new benchmarks for comfort and style that truly reflect the diverse cultures we serve.”
The launch event not only showcased the new collection but also solidified Crocs’ position as a pioneer in blending cultural reverence with contemporary fashion. Available in limited quantities, the “Share the Joy” collection invites everyone to add a touch of joy and comfort to their Ramadan wardrobe.
About Crocs: Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The vast majority of shoes within Crocs’ collection contains Croslite TM material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.
In 2023, Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are TM campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram, and Twitter.
