by: TN Media News: Barcelona, Spain Eurofragance, the Spanish fragrance company, announced record-breaking sales of €180 million for 2024, marking a 27% year-on-year increase. The surge reflects strong growth across regions and product lines, with standout performances in the IMEA region, up 30%, and EAT at 19%.
The company’s Fine Fragrance and Home & Personal Care divisions saw respective sales increases of 28% and 20%, showcasing Eurofragance’s ability to adapt to changing consumer preferences. Key market gains in the UAE, Saudi Arabia, and India were instrumental to this success.
Strategic investments in a new creative center in Mumbai and a 15% workforce expansion underpinned this growth, alongside the launch of Euphorion™️, the company’s first synthetic captive ingredient. Eurofragance also earned a Platinum EcoVadis sustainability rating and continued its social responsibility efforts, including initiatives supporting women’s talent and green beauty innovation.
CEO Laurent Mercier attributed the success to the company’s disciplined strategy, innovation, and global teamwork, setting the stage for continued expansion in the years ahead.
