by: TN Media News: HONOR has launched its new corporate strategy, the HONOR ALPHA PLAN, marking a transformative shift from a smartphone manufacturer to a global AI device ecosystem company. The three-step roadmap outlined by the company emphasizes openness and collaboration, aiming to co-create an AI-powered future that maximizes human potential.
CEO James Li shared the vision for HONOR’s future, emphasizing the company’s commitment to human-centric innovation. The first step focuses on developing intelligent phones powered by cutting-edge AI, while the second step aims to expand AI technology across various devices, opening industry boundaries. The final step, which aligns with the AGI (Artificial General Intelligence) era, envisions enhancing human potential through a fully integrated AI ecosystem.
HONOR also showcased its leading AI innovations, including a personal mobile AI agent in collaboration with Google Cloud and Qualcomm Technologies, as well as advancements in mobile imaging with AiMAGE technology. The company is investing over $10 billion over the next five years to foster industry-wide collaboration.
At MWC Barcelona 2025, HONOR introduced several new products, including the AI-powered HONOR MagicBook Pro 14, HONOR Pad V9, and HONOR Watch 5 Ultra, underscoring its commitment to merging smart technology with premium design. Visitors at the event can explore these innovations at HONOR’s booth from March 3-6.
The company also pledged to provide seven years of Android OS and security updates for its Magic series and accelerate sustainability initiatives, aiming for operational carbon neutrality by 2040.
HONOR’s bold new strategy positions the company at the forefront of the AI revolution, aiming to shape the future of technology through collaboration and innovation.
